第三方众包平台的价值实现机理和路径研究

发布时间：2018-10-24 22:39

【摘要】：用户价值创造与平台价值实现是第三方众包平台经营战略的两个核心问题,但当前许多第三方众包平台的设计过于关注为用户创造价值而忽视了平台自身价值的实现,难以真正为平台带来显性和隐性收益。文章构建了第三方众包平台的价值创造生态架构,分析了平台中参与者定位发生的变化;探讨了平台价值实现机理,即在用户价值创造与平台价值实现过程分离背景下,价值实现重点已转向在原用户群上开发新收益源;从服务和用户组合重构视角提出了第三方众包平台的价值实现路径。对平台价值实现机理进行数理建模、量化推演和实证检验是未来研究的重点。
[Abstract]:The creation of user value and the realization of platform value are two core issues in the management strategy of third-party crowdsourcing platform. However, many third-party crowdsourcing platforms are too concerned with creating value for users and neglecting the realization of platform's own value. It is difficult to bring explicit and implicit benefits to the platform. This paper constructs the value creation ecological framework of the third-party crowdsourcing platform, analyzes the changes in the positioning of the participants in the platform, and discusses the realization mechanism of the platform value, that is, under the background of the separation between user value creation and the platform value realization process. The emphasis of value realization has shifted to developing new revenue sources on the original user group, and the value realization path of third-party crowdsourcing platform is put forward from the perspective of service and user combination reconfiguration. Mathematical modeling, quantitative deduction and empirical test of the realization mechanism of platform value are the key points of future research.
【作者单位】：四川大学商学院;四川大学创新与创业管理研究所;
【基金】：国家自然科学基金项目“基于跨组织关系演化的知识链关系治理研究”(71571126);国家自然科学基金项目“企业创新网络的非正式治理研究”(71602132) 四川省哲学社会科学规划项目“四川省科技成果资本化研究”(SC14C018) 四川省软科学重大项目“四川省科技成果转化模式研究”(2015ZR0231) 四川省软科学计划项目“区域协同创新体系建设路径研究”(2014ZR0183)
【分类号】：F272

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