设计置换股权的商业模式创新与实践
发布时间：2018-11-01 17:00
【摘要】：目的随着区域经济转型升级对品牌战略与产品创新的迫切需要,我国设计产业迎来高速发展的机遇。以设计费为主要盈利模式的现状导致我国设计机构普遍体量不大,规模难以复制。探索如何通过商业模式创新,突破传统经营模式的发展瓶颈,实现本土设计机构的跃迁式发展。方法提出"设计置换股权"的创新商业模式,从根本上改变商业设计机构与所服务企业间的合作关系。通过对一批"双创"项目的设计入股孵化,逐步优化该模式的方法与流程,成功实施若干案例。结论为产学研中的商业模式设计研究及实施国家创新驱动发展战略提供了新的设计策略和思路,为我国设计产业的商业模式突围,实现颠覆式的创新提供了实践案例基础。
[Abstract]:Objective with the urgent need of brand strategy and product innovation in regional economic transformation and upgrading, China's design industry is facing the opportunity of rapid development. The current situation that the design fee is the main profit mode causes the design organization in our country to be small in volume and difficult to replicate. This paper explores how to break through the bottleneck of the development of traditional business model and realize the transition development of local design institutions through the innovation of business model. Methods the innovative business model of "design replacement equity" is put forward, which fundamentally changes the cooperative relationship between commercial design institutions and the enterprises they serve. Through the design and hatching of a batch of mass entrepreneurship and innovation projects, the method and flow of the model are optimized step by step, and some cases are successfully implemented. Conclusion it provides a new design strategy and train of thought for the study of business model design and the implementation of the national strategy of innovation-driven development. It also provides a practical case basis for the breakthrough of the commercial model of the design industry in China and the realization of subversive innovation.
【作者单位】： 华中科技大学;广东华中科技大学工业技术研究院;广东中道创意科技有限公司;
【基金】：东莞市引进创新创业领军人才计划资助
【分类号】：F272
，
本文编号：2304537
[Abstract]:Objective with the urgent need of brand strategy and product innovation in regional economic transformation and upgrading, China's design industry is facing the opportunity of rapid development. The current situation that the design fee is the main profit mode causes the design organization in our country to be small in volume and difficult to replicate. This paper explores how to break through the bottleneck of the development of traditional business model and realize the transition development of local design institutions through the innovation of business model. Methods the innovative business model of "design replacement equity" is put forward, which fundamentally changes the cooperative relationship between commercial design institutions and the enterprises they serve. Through the design and hatching of a batch of mass entrepreneurship and innovation projects, the method and flow of the model are optimized step by step, and some cases are successfully implemented. Conclusion it provides a new design strategy and train of thought for the study of business model design and the implementation of the national strategy of innovation-driven development. It also provides a practical case basis for the breakthrough of the commercial model of the design industry in China and the realization of subversive innovation.
【作者单位】： 华中科技大学;广东华中科技大学工业技术研究院;广东中道创意科技有限公司;
【基金】：东莞市引进创新创业领军人才计划资助
【分类号】：F272
，
本文编号：2304537
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