大规模单件定制化生产模式研究

发布时间：2018-11-06 15:00

【摘要】：伴随着移动智能互联网为代表的信息技术的快速发展,消费者在市场经济中的话语权进一步增强。为了更好的满足消费者的需求以应对激烈的竞争,一些企业探索出了基于移动智能互联网的大规模单件定制化生产模式,并取得了阶段性的成果。本文就是针对这一新型生产模式而展开的研究。本文采取案例研究的方法,以通用电气(GE)、海尔、小米、红领、Uber和Airbnb六个企业为对象,分别对GE的工业品生产模式、海尔和小米的耐用消费品生产模式、红领的快速消费品生产模式以及Uber和Airbnb的服务提供模式进行了分析;再次,对通用电气(GE)、海尔、小米、红领、Uber和Airbnb等企业基于移动智能互联网的大规模单件定制化生产模式的形成条件进行了分析总结;最后,对基于移动智能互联网的大规模单件定制化生产模式,这一新型生产模式的基本特征进行了提炼。主要结论:第一,企业大规模单件定制化生产模式形成的条件是大量数据计算能力普及、移动智能互联网大量信息通信交互平台化和大量信息获取能力突破。第二,在大规模单件定制化生产模式中,大量信息获取、通信交互和计算使得消费者成为产品设计者,生产过程实现全面智能化以及顾客服务终身化。第三,大规模单件定制化生产模式既满足了消费者的个性化需求,又保证了生产效率,真正实现了不同产品的同一流水线大规模生产。在三大条件商业化普及后,企业要获取新的竞争优势,就应依照大规模单件定制化生产模式的变革条件和基本特征,探索适合企业自身发展的大规模单件定制化生产模式。
[Abstract]:With the rapid development of information technology represented by mobile intelligent Internet, consumers' right to speak in the market economy is further enhanced. In order to better meet the needs of consumers to cope with fierce competition, some enterprises have explored a large-scale single-piece customized production model based on mobile intelligent Internet, and achieved periodic results. This paper is aimed at this new production model and launched the research. This paper takes (GE), Haier, Xiaomi, Red Collar, Uber and Airbnb as the object of the case study, and analyzes the production mode of GE, Haier and Xiaomi, respectively, and the production mode of durable consumer goods of Haier and Xiaomi, respectively. The fast moving consumer goods production mode of red collar and the service supply mode of Uber and Airbnb are analyzed. Thirdly, the forming conditions of large-scale customized production mode based on mobile intelligent Internet for GE (GE), Haier, Xiaomi, Red Collar, Uber and Airbnb are analyzed and summarized. Finally, the basic features of this new production model are refined. The main conclusions are as follows: first, the conditions of large-scale customized production mode are the popularization of mass data computing power, mobile intelligent Internet, a large amount of information and communication platform, and a great deal of information acquisition ability breakthrough. Second, in the large-scale one-piece customized production mode, a large amount of information acquisition, communication interaction and computing make consumers become product designers, the production process to achieve full intelligence and customer service lifetime. Thirdly, the large-scale customized production model not only meets the individual needs of consumers, but also ensures the production efficiency, and realizes the large-scale production of the same assembly line of different products. After the commercialization of the three conditions, the enterprises should seek the large-scale customized production mode according to the changing conditions and basic characteristics of the large-scale one-piece customization production mode in order to obtain the new competitive advantage.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274

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