碳交易背景下存在顾客环保偏好的双企业竞争策略研究

发布时间：2018-11-22 15:39

【摘要】：随着国际社会越来越多地关注节能减排问题,企业越来越重视生产和销售环保型产品(eco-friendly products)过程中的低碳化运营。一方面,随着我国碳排放权交易的改革,碳交易成为了企业潜在的盈利点;另一方面,消费者的环保意识增强使得对低碳产品的消费更加偏爱。基于此,本文将针对在寡头垄断市场中,研究两家碳排放制造型企业面对碳限额交易制度和消费者的环保偏好时,如何制定最优的市场竞争策略,包括技术减排投资和产品定价,以实现期望利润最大化。结果表明,技术减排成本系数、碳交易价格和消费者对低碳产品的偏好系数是影响两企业竞争策略的关键因素,三个因素的取值不同甚至会彻底改变均衡状态下两企业相对的减排投资力度和相对的盈利能力。此外,本文还研究了两企业只作为价格接受者的竞争策略,对比发现,无论价格内生或外生,碳交易背景下存在顾客环保偏好的双企业横向竞争都存在均衡状态且具有相似性。
[Abstract]:As the international community pays more and more attention to the problem of energy saving and emission reduction, enterprises pay more and more attention to the low-carbon operation in the process of producing and selling environment-friendly products (eco-friendly products). On the one hand, with the reform of carbon emissions trading in China, carbon trading has become a potential profit point for enterprises; on the other hand, consumer awareness of environmental protection makes the consumption of low-carbon products more preferred. Based on this, this paper will study how to make the optimal market competition strategy when two carbon emission manufacturing enterprises face the carbon quota trading system and consumers' environmental preference in oligopoly market. This includes investment in technology emission reduction and product pricing to maximize expected profits. The results show that technology emission reduction cost coefficient, carbon trading price and consumers' preference coefficient for low-carbon products are the key factors that affect the competitive strategy of the two enterprises. Different values of the three factors will change the relative investment intensity and profitability of the two enterprises under the equilibrium state. In addition, this paper also studies the competitive strategies of the two firms as price takers only. It is found that there is equilibrium and similarity in horizontal competition between the two firms under the background of carbon trading, no matter whether the price is endogenous or exogenous.
【作者单位】：华中科技大学管理学院;武汉大学经济与管理学院;
【基金】：国家自然科学基金资助项目(71472069)
【分类号】：F271;F274

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