金钱概念对顾客创造力的影响研究
发布时间：2018-12-11 09:40
【摘要】：目的:研究金钱概念对顾客创造力的影响以及创造自我效能的中介作用。方法:采用金钱刺激或金钱线索启动金钱概念,然后使用创造力测量工具,直接或间接地检验顾客的创造力。结果:1启动金钱概念可以有效地提高顾客解决问题时的流畅性、原创性和认知灵活性;2金钱概念对创造力的影响是通过创造自我效能的中介作用;3金钱概念积极影响顾客的新产品接受意愿。结论:金钱概念通过创造自我效能作用,提高了顾客创造力。
[Abstract]:Objective: to study the influence of the concept of money on customer creativity and the intermediary role of creating self-efficacy. Methods: monetary stimulation or monetary clues were used to initiate the concept of money, and then the creativity measurement tool was used to test the creativity of customers directly or indirectly. Results: (1) activating the concept of money can effectively improve the fluency, originality and cognitive flexibility of customer's problem solving, and (2) the influence of money concept on creativity is mediated by creating self-efficacy; The concept of money positively affects customers' willingness to accept new products. Conclusion: the concept of money improves customer creativity by creating self-efficacy.
【作者单位】： 东华理工大学资源与环境经济研究中心;
【基金】：国家自然科学基金项目(71602027,71602028)资助
【分类号】：F273.1;F713.55
，
本文编号：2372322
[Abstract]:Objective: to study the influence of the concept of money on customer creativity and the intermediary role of creating self-efficacy. Methods: monetary stimulation or monetary clues were used to initiate the concept of money, and then the creativity measurement tool was used to test the creativity of customers directly or indirectly. Results: (1) activating the concept of money can effectively improve the fluency, originality and cognitive flexibility of customer's problem solving, and (2) the influence of money concept on creativity is mediated by creating self-efficacy; The concept of money positively affects customers' willingness to accept new products. Conclusion: the concept of money improves customer creativity by creating self-efficacy.
【作者单位】： 东华理工大学资源与环境经济研究中心;
【基金】：国家自然科学基金项目(71602027,71602028)资助
【分类号】：F273.1;F713.55
，
本文编号：2372322
本文链接：https://www.wllwen.com/jingjilunwen/xmjj/2372322.html
