基于预期后悔的动态定价与库存决策
发布时间：2019-01-03 10:51
【摘要】：已有研究表明消费者决策会受到预期后悔的影响,而传统的两阶段降价管理文献没有考虑这一点。针对这种情况,建立基于预期后悔的消费者跨期选择模型,进而分析零售商应该如何定价和控制库存。研究结果表明,预期后悔的相对强度越小,最优价格越高,最优利润越高;预期后悔的相对强度越大,库存和折扣的控制越需严格;相比降价促销零售商更应争取上游供应商的回收政策。
[Abstract]:Previous studies have shown that consumer decisions are affected by expected regret, which is not taken into account in the traditional two-stage pricing management literature. In view of this situation, a model of consumers' intertemporal selection based on expected regret is established, and then how retailers price and control inventory is analyzed. The results show that the lower the relative intensity of expected regret, the higher the optimal price, the higher the optimal profit, the greater the relative intensity of expected regret, the more strict the control of inventory and discount. Retailers should strive for the recovery policy of upstream suppliers rather than sales promotion.
【作者单位】： 山西大学经济与管理学院;山西省人民政府发展研究中心;
【分类号】：F274
，
本文编号：2399272
[Abstract]:Previous studies have shown that consumer decisions are affected by expected regret, which is not taken into account in the traditional two-stage pricing management literature. In view of this situation, a model of consumers' intertemporal selection based on expected regret is established, and then how retailers price and control inventory is analyzed. The results show that the lower the relative intensity of expected regret, the higher the optimal price, the higher the optimal profit, the greater the relative intensity of expected regret, the more strict the control of inventory and discount. Retailers should strive for the recovery policy of upstream suppliers rather than sales promotion.
【作者单位】： 山西大学经济与管理学院;山西省人民政府发展研究中心;
【分类号】：F274
，
本文编号：2399272
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