Factors Effecting Customer Satisfaction During Online Shoppi
发布时间：2021-12-24 18:09
在线购物是吸引客户以及提高客户满意度的最大部分。在这个技术世界中,大多数公司都使用在线购物来使客户满意并吸引更多客户。本研究论文基于不同因素对发展中国家客户在线购买满意度的影响这一主题。本研究报告的重点是确定不同因素及其对客户满意度的影响。除此目标外,研究论文还具有其他一些目标,例如确定客户对零售公司的产品和服务的满意度。这项研究还旨在确定在线购物对零售公司客户满意度提高的影响。研究人员使用实证主义哲学,描述性设计,演绎研究方法和原始数据收集方法进行研究。研究人员选择了300位具有在线购物经验的受访者,以收集与研究主题相关的数据。从研究的结果来看,很明显,在线购物可以帮助组织增加商机,也可以帮助组织在组织环境中提高客户满意度。从研究中还可以明显看出,不同因素对客户满意度有许多影响,根据分析,公平价格,质量,交货速度和响应能力是有助于提高客户满意度的主要因素,可以说这些因素有助于组织发展业务,这将在组织范围内带来更多的财务收益。
【文章来源】： 中北大学山西省
【文章页数】：53 页
【文章目录】：
摘要
abstract
Chapter1 Introduction
1.1 Problem Statement
1.2 Significance of Research
1.3 Research scope
1.4 Research objective
1.5 Research questions
1.6 Research Methodology
1.7 Research structure
Chapter2 Literature Review
2.1 Introduction to E-Commerce
2.2 Online Vs. Offline Shopping
2.3 Online shopping
2.4 Factors affecting online shopping
2.5.Pros of Online Shopping
2.6 Cons of Online Shopping
2.7 Customer Satisfaction
2.8 Quality
2.9 Price
2.10 Delivery Time
2.11 Responsiveness
2.12 Conceptual Framework
Chapter3 Methodology
3.1 Research Design
3.2 Sources Of data
3.3 Population
3.4 Sampling Technique
3.5 Data Collection
3.6 Tool for data collection
3.7 Administration of questionnaire
3.8 Pilot study
3.9 Validity and reliability analysis of research questionnaire
3.10 Data Analysis
Chapter4 Data Analysis
4.1 Research Results and Discussion
4.2 General findings
4.3 Correlation analysis
4.3.1 Normality of data
4.3.2 Histogram
4.3.3 Box Plot
4.4 Correlation
4.5 Assumption for correlation
4.6 Relationship Between Fair price strategy And customer’s online buying satisfaction
4.7 Relationship Between Quality And Customer’s Online Buying Satisfaction
4.8 Relationship Between delivery time and customer’s online buying satisfaction
4.9 Relationship Between Responsiveness And customer’s online buying satisfaction
4.10 Regression analysis
Chapter 5 Conclusion, Limitation and Recommendation
5.1 Conclusion
5.2 Limitations and Recommendations
5.2.1 Discount offers
5.2.2 Customer service
5.2.3 Reduced shipping cost
5.2.4 Social media Marketing
5.3 Future Implications
References
APPENDIX
Section 1: RESPONDENT’S PROFILE
Acknowledgements
本文编号：3550954
【文章来源】： 中北大学山西省
【文章页数】：53 页
【文章目录】：
摘要
abstract
Chapter1 Introduction
1.1 Problem Statement
1.2 Significance of Research
1.3 Research scope
1.4 Research objective
1.5 Research questions
1.6 Research Methodology
1.7 Research structure
Chapter2 Literature Review
2.1 Introduction to E-Commerce
2.2 Online Vs. Offline Shopping
2.3 Online shopping
2.4 Factors affecting online shopping
2.5.Pros of Online Shopping
2.6 Cons of Online Shopping
2.7 Customer Satisfaction
2.8 Quality
2.9 Price
2.10 Delivery Time
2.11 Responsiveness
2.12 Conceptual Framework
Chapter3 Methodology
3.1 Research Design
3.2 Sources Of data
3.3 Population
3.4 Sampling Technique
3.5 Data Collection
3.6 Tool for data collection
3.7 Administration of questionnaire
3.8 Pilot study
3.9 Validity and reliability analysis of research questionnaire
3.10 Data Analysis
Chapter4 Data Analysis
4.1 Research Results and Discussion
4.2 General findings
4.3 Correlation analysis
4.3.1 Normality of data
4.3.2 Histogram
4.3.3 Box Plot
4.4 Correlation
4.5 Assumption for correlation
4.6 Relationship Between Fair price strategy And customer’s online buying satisfaction
4.7 Relationship Between Quality And Customer’s Online Buying Satisfaction
4.8 Relationship Between delivery time and customer’s online buying satisfaction
4.9 Relationship Between Responsiveness And customer’s online buying satisfaction
4.10 Regression analysis
Chapter 5 Conclusion, Limitation and Recommendation
5.1 Conclusion
5.2 Limitations and Recommendations
5.2.1 Discount offers
5.2.2 Customer service
5.2.3 Reduced shipping cost
5.2.4 Social media Marketing
5.3 Future Implications
References
APPENDIX
Section 1: RESPONDENT’S PROFILE
Acknowledgements
本文编号：3550954
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