房地产企业多项目采购管理及绩效评价研究

发布时间：2018-03-13 10:18

本文选题：多项目　切入点：采购管理　出处：《重庆大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着房地产市场竞争的加剧，房地产业将逐渐通过兼并和扩张进入规模化运作，实行跨区域多项目同时开发，房地产企业的采购管理，特别是对于多项目采购管理决策水平的高低对整个企业的运营绩效、盈利能力和核心竞争力都有举足轻重的影响。如何对房地产企业进行多项目采购管理和实施绩效评价，对我国房地产开发企业具有很现实的研究意义。本文将供应链管理理论运用到房地产行业的企业采购中，通过供应链理论特有的优势来指导房地产企业多项目的采购管理，并提出企业在基于供应链的多项目采购管理模式，实施集中采购和分散采购相结合的采购策略，并与供应商建立长期的战略伙伴关系。首先，在绪论部分通过阐述传统的企业在采购管理中出现的弊端、房地产企业跨区域多项目发展的需要以及加强采购管理的必要性，，提出房地产企业加强多项目采购管理的具有很重要的现实意义。其次，介绍了供应链、供应链管理的基本理论以及工程项目采购管理理论，通过说明房地产企业多项目采购管理的现状，并介绍基于供应链的多项目采购管理模式的优势，说明基于供应链的采购模式的必要性。再次，详细阐述了企业采购的方式，提出了集中采购和分散采购相结合的混合采购模式，针对房地产行业供应商管理问题，提出与供应商建立长期的战略合作伙伴的策略。另外，对基于供应链的多项目采购管理模式进行有效的绩效管理和评价，通过引进平衡计分卡，确定多项目绩效评估的指标体系，最后通过运用定性和定量的方法来评价多项目采购的绩效，为房地产企业的多项目采购管理提供理论上的帮助。最后，分析企业在多项目采购绩效评价上面出现问题，提出了可行的建议和对策，为房地产企业采购管理提供解决问题的方法。本文试图探讨一种适应于房地产企业多项目开发的采购管理模式和绩效评价方法，并对正在探索多项目管理的房地产企业提供理论支持。
[Abstract]:With the intensification of the competition in the real estate market, the real estate industry will gradually enter into large-scale operation through merger and expansion, and carry out cross-regional and multi-project development at the same time, and the procurement management of the real estate enterprises. Especially, the decision level of multi-project purchasing management has an important influence on the operation performance, profitability and core competitiveness of the whole enterprise. Real estate development enterprises in China have a very practical significance of research. This paper applies the supply chain management theory to the enterprise procurement in the real estate industry, through the unique advantages of the supply chain theory to guide the multi-project procurement management of the real estate enterprises, and puts forward the multi-project procurement management model based on the supply chain. Implement centralized and decentralized purchasing strategies and establish long-term strategic partnerships with suppliers. First of all, in the introduction part, through expounding the malpractice of the traditional enterprise in the procurement management, the need of the development of the real estate enterprise across regions and projects, and the necessity of strengthening the procurement management, It is of great practical significance for real estate enterprises to strengthen the multi-project purchasing management. Secondly, the supply chain, the basic theory of supply chain management and the theory of project procurement management are introduced. By explaining the current situation of multi-project procurement management in real estate enterprises, the advantages of multi-project procurement management model based on supply chain are introduced. Explain the necessity of supply chain-based purchasing model. Thirdly, the paper expatiates on the way of enterprise purchasing, puts forward the mixed purchasing mode of combination of centralized procurement and decentralized procurement, and puts forward the strategy of establishing long-term strategic partners with suppliers in view of the problem of supplier management in real estate industry. In addition, the multi-project purchasing management model based on supply chain is effectively managed and evaluated, and the index system of multi-project performance evaluation is determined through the introduction of balanced scorecard. In the end, we use qualitative and quantitative methods to evaluate the performance of multi-project procurement, and provide theoretical help for multi-project purchasing management of real estate enterprises. Finally, the paper analyzes the problems in the performance evaluation of multi-project procurement, and puts forward some feasible suggestions and countermeasures to solve the problem for the procurement management of real estate enterprises. This paper attempts to explore a procurement management model and performance evaluation method suitable for multi-project development of real estate enterprises, and provide theoretical support to the real estate enterprises that are exploring multi-project management.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F299.233.4

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