广州市CL公司金沙洲地块商住项目可行性研究

发布时间：2018-04-05 11:13

本文选题：可行性研究　切入点：房地产　出处：《广东工业大学》2013年硕士论文

【摘要】：中国房地产在过去的10年里取得了飞速发展和巨大成就。自1998年中国住房制度改革以来,中国的房地产走向了全面市场化,由计划经济及住房分配时代积累的住房需求得到了极大释放,加上中国经济在过去10年的高速增长和全国城镇化建设的推进,中国的房地产业取得极大发展,房地产规模和建筑面积逐年递增,房地产市场亦日益成熟和完善。目前的房地产业已发展成为我国的重要产业,它是涉及土地、建筑、交易和金融服务的多链条、多部门的重要产业,但同时房地产的投资和投机属性也充分的显现出来。2006至2007年,房价上涨迅速,使得投资和投机需求增加,这导致房价暴涨,土地的价格也出现涨势迅猛的态势。2007年国家出台了一系列针对房地产的专项调控政策,以稳定房价。2011年更是出台了“限购、限贷”等政策,有效地抑制了房价的过快上涨。但自2012年下半年开始,房地产交易市场又呈旺盛,房价飙升迅猛。为了遏制房价的过快上涨,党中央和国务院再次出台一系列房地产调控政策,经济手段和行政手段双管齐下,从抑制需求、增加供给及加强监管等方面对中国的房地产市场进行了全方位调控,与以往不同,此次调控政策强度非常之大、调控政策频出。中央明确提出了“房价控制目标”,同时由于限购实施范围扩大,促使各方对房价下降充满了希望,买家(包括投资者)对未来房价上涨的预期得到显著抑制。同期实行的其他政策,如：提高二套房首付、从严征收营业税、加息等也加大了买家的成本,增加投资性购房者的获利风险。广州经济发展水平高、发展前景看好、市场辐射力较强,且前几年房价相较上海、北京、深圳等城市更为理性,在目前全社会货币流动性充裕的背景之下,仍拥有强劲的市场需求。但是,随着广州土地价格的大幅上涨、购房负担明显增加,市场份额亦呈现下降趋势。基于以上种种原因,房地产公司在决策是否要开发一个项目时变得更加谨慎小心了。在此背景下,CL公司针对金沙洲商住项目的开发,进行了可行性研究。本项目可行性研究从企业背景、目标市场、建设方案、组织实施方案、投资估算、资金筹措等方面进行研究、分析、论证,对项目进行财务评价和社会评价,同时对项目实施和运营过程中可能存在的风险(包括技术、市场、政策等)进行了分析,最后得出明确的建议。希望通过本文的讨论,为CL公司金沙洲商住项目的可行性提供依据,亦为日后的房地产项目可行性分析提供一种直观有效的分析模式,也为同行企业的可行性研究起到一定的借鉴作用。
[Abstract]:Chinese real estate has made rapid development and great achievement in the past 10 years.Since the reform of China's housing system in 1998, China's real estate has moved towards a comprehensive marketization, and the housing demand accumulated in the era of planned economy and housing distribution has been greatly released.With the rapid growth of Chinese economy in the past 10 years and the development of urbanization in China, the real estate industry in China has made great progress, the real estate scale and the building area have been increasing year by year, and the real estate market has become increasingly mature and perfect.At present, the real estate industry has developed into an important industry in our country. It is a multi-chain and multi-sector industry involving land, construction, trade and financial services.But at the same time, the property of investment and speculation in real estate is also fully manifested. From 2006 to 2007, housing prices rose rapidly, resulting in an increase in investment and speculative demand, which led to a sharp rise in house prices.Land prices are also rising rapidly. In 2007, the government introduced a series of special regulation and control policies aimed at real estate in order to stabilize house prices. In 2011, it also introduced policies such as "limit purchase and limit loans", which effectively restrained the excessive rise of house prices.But since the second half of 2012, the real estate market has been booming and house prices have soared.In order to curb the excessive rise in house prices, the CPC Central Committee and the State Council have again introduced a series of real estate regulation and control policies, both economic and administrative, to curb demand.Increasing supply and strengthening supervision and other aspects of the real estate market in China to carry out comprehensive regulation and control, and different from the past, the intensity of the regulation and control policy is very large, regulation and control policy frequent.The central government has clearly proposed a "price control target," while the expansion of the restrictions has raised hopes for a fall in prices and significantly curbed expectations of future home price increases by buyers, including investors.Other policies implemented in the same period, such as raising down payments for second homes, imposing strict business taxes, raising interest rates, and so on, have also increased the cost of buyers and increased the profit risk of investors.Guangzhou has a high level of economic development, promising development prospects, strong market radiation, and housing prices in previous years were more rational than in Shanghai, Beijing, Shenzhen and other cities. Under the background of abundant monetary liquidity in the whole society at present,There is still strong market demand.However, with the sharp rise in land prices in Guangzhou, the burden of buying houses has increased significantly, and the market share has also shown a downward trend.For all these reasons, real estate companies have become more cautious in deciding whether to develop a project.In this context, the company carried out a feasibility study on the development of Jinshazhou commercial and residential projects.The feasibility study of the project is carried out from the aspects of enterprise background, target market, construction scheme, organization and implementation plan, investment estimation, fund raising, etc., analysis, demonstration, financial and social evaluation of the project,At the same time, the paper analyzes the possible risks (including technology, market, policy, etc.) in the process of project implementation and operation, and finally gives some clear suggestions.Through the discussion of this paper, I hope to provide the basis for the feasibility of Jinshazhou commercial and residential projects in CL Company, and also provide an intuitive and effective analysis model for the feasibility analysis of real estate projects in the future.Also for the feasibility of peer enterprises to play a certain role in reference.
【学位授予单位】：广东工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F299.23

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