ZN房地产项目管理内部控制优化研究
发布时间：2018-08-25 09:03
【摘要】：当前,作为投资和政策敏感性、基础和支柱产业的我国房地开发行业,已进入国家宏观调控的“过热”阶段。随着一系列调控政策的出台和不断的经济结构调整与行业整合,我国房地产市场逐渐凸显以“微利”、“资本”、“品质”、“品牌”四大特征为代表的“理性”和“马太效应”新特征。新时期的行业环境对我国房地产企业的抗风险能力、竞争能力提出更高要求,加强以内部控制为核心的项目管理,构建房地产企业内部控制新体系,优化内部控制机制,对于有效整合项目价值链,提高企业综合运营和竞争能力具有重要的实践意义。 本文以ZN房地产项目管理内部控制问题为研究对象,论述了优化内部控制以构建房地产项目核心竞争优势的构想。首先,对内部控制理论进行了综述,找出ZN房地产项目管理内部控制存在的问题与不足；其次,基于相关理论,从四个维度对问题与不足进行了较深入剖析；最后,从项目企业层面和业务操作层面阐述了内部控制的优化方案,并提出优化内部控制是提高企业运营效率,提升房地产项目价值的有效途径。希望通过本文的研究,能够为转型期中小型房地产开发项目企业提高生存和市场竞争能力提供参考。
[Abstract]:At present, as an investment and policy sensitive, basic and pillar industry, the real estate development industry in China has entered the stage of "overheating" of national macro-control. With the introduction of a series of adjustment and control policies and the continuous adjustment of economic structure and the integration of the industry, the real estate market of our country gradually highlights "little profit", "capital", "quality", The four characteristics of brand are the new features of rationality and Matthew effect. In the new era, the industry environment puts forward higher demands on the ability of resisting risks and competition of real estate enterprises in our country, strengthens the project management with internal control as the core, constructs a new system of internal control of real estate enterprises, and optimizes the internal control mechanism. It is of great practical significance to effectively integrate the project value chain and improve the comprehensive operation and competitiveness of enterprises. Taking the internal control of ZN real estate project management as the research object, this paper discusses the idea of optimizing the internal control to construct the core competitive advantage of the real estate project. Firstly, it summarizes the theory of internal control, and finds out the problems and shortcomings of the internal control of ZN real estate project management. Secondly, based on the relevant theory, it makes a deep analysis of the problems and deficiencies from four dimensions. This paper expounds the optimization scheme of internal control from project enterprise level and business operation level, and puts forward that optimizing internal control is an effective way to improve the operation efficiency and the value of real estate project. Through the research of this paper, we hope to provide a reference for the small and medium-sized real estate development project enterprises to improve their survival and market competitiveness.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F275;F299.23
本文编号：2202407
[Abstract]:At present, as an investment and policy sensitive, basic and pillar industry, the real estate development industry in China has entered the stage of "overheating" of national macro-control. With the introduction of a series of adjustment and control policies and the continuous adjustment of economic structure and the integration of the industry, the real estate market of our country gradually highlights "little profit", "capital", "quality", The four characteristics of brand are the new features of rationality and Matthew effect. In the new era, the industry environment puts forward higher demands on the ability of resisting risks and competition of real estate enterprises in our country, strengthens the project management with internal control as the core, constructs a new system of internal control of real estate enterprises, and optimizes the internal control mechanism. It is of great practical significance to effectively integrate the project value chain and improve the comprehensive operation and competitiveness of enterprises. Taking the internal control of ZN real estate project management as the research object, this paper discusses the idea of optimizing the internal control to construct the core competitive advantage of the real estate project. Firstly, it summarizes the theory of internal control, and finds out the problems and shortcomings of the internal control of ZN real estate project management. Secondly, based on the relevant theory, it makes a deep analysis of the problems and deficiencies from four dimensions. This paper expounds the optimization scheme of internal control from project enterprise level and business operation level, and puts forward that optimizing internal control is an effective way to improve the operation efficiency and the value of real estate project. Through the research of this paper, we hope to provide a reference for the small and medium-sized real estate development project enterprises to improve their survival and market competitiveness.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F275;F299.23
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，本文编号：2202407
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