企业软实力建设与评价研究

发布时间：2018-01-16 07:26

本文关键词：企业软实力建设与评价研究　出处：《天津大学》2014年博士论文　论文类型：学位论文

【摘要】：随着经济总量的不断增加，2010年以来，中国稳居世界第二大经济体地位，这促使中国国家硬实力和国家软实力快速提升；与此同时，中国企业竞争力随着中国国家实力的提升而迅速提高。但是中国企业在经济、技术、专利等硬实力提升的同时，遇到越来越多的问题和困惑。这已经不是企业硬实力问题，而是涉及企业管理模式、品牌效应、创新机制、人力资源、战略管理及信息技术应用等一系列关系企业发展基石的软实力问题，这一问题长期困扰中国企业管理界。全面研究并探索企业软实力的提升与管理，是中国企业融入世界经济体制、参与并引领世界经济一体化的必由之路。因此，进行企业软实力系统理论与原理研究，寻找科学有效的软实力建设方法，建立严谨规范的评价控制体系，对于帮助中国企业进行系统化、规范化、科学化的软实力建设具有时代和现实意义。本文从系统论角度出发，对企业软实力建设与评价的国内外文献与研究成果进行深入分析，综合研究企业软实力理论、绩效考核理论、系统论、战略管理等企业运营管理理论，对企业软实力建设与评价的内在机理与要素因子进行识别，探索企业软实力建设系统的特征，通过采用理论分析、比较分析、统计分析和实证分析等多种现代分析工具和方法，紧密联系企业经营管理实践过程，研究探索企业软实力建设的系统原理、系统模型、建设路径和评价与控制机制，并完成周期性实证检验。本文的主要创新点在于：基于系统论理论原理，探明计划管理、信息技术管理、绩效考核管理对于企业软实力系统的目标管理、信息集成与传递、评价与控制的内在作用机理；分析企业软实力建设与企业生命周期的逻辑关系；根据企业软实力系统的耗散结构特征，构建了企业软实力系统建设与评价的理论框架；分析了企业软实力系统建设与企业硬实力发展、社会政治、经济、文明与环境的信息与能量交换的逻辑结构，构建了企业软实力建设系统概念模型；分析企业软实力建设系统的路径类型，路径结构，确立企业软实力建设的前期决策关键路径、中期实施与运行关键路径、后期评价关键路径和持续改进的长效关键路径，给出路径选择原则，建立了企业软实力建设结构路径。根据企业软实力建设的评价因子作用机理，，明确评价与控制的核心意义，完成企业软实力评价与控制理论分析。研究理论框架与模型的核心目标是科学控制企业软实力建设与评价过程，促进并实现企业可持续发展。
[Abstract]:Since 2010, China has been the second largest economy in the world with the increasing of total economic volume, which makes China's national hard power and national soft power improve rapidly. At the same time, the competitiveness of Chinese enterprises has increased rapidly with the improvement of China's national strength. However, Chinese enterprises have increased their economic, technological, patent and other hard power at the same time. Meet more and more problems and puzzles. This is not a problem of enterprise hard strength, but related to enterprise management model, brand effect, innovation mechanism, human resources. Strategic management and information technology application are a series of soft power problems related to the foundation stone of enterprise development. This problem has long troubled the Chinese enterprise management circle. The promotion and management of enterprise soft power have been comprehensively studied and explored. It is the only way for Chinese enterprises to integrate into the world economic system, to participate in and lead the integration of the world economy. Therefore, to study the theory and principle of enterprise soft power system, to find a scientific and effective method of soft power construction. The establishment of a rigorous and standardized evaluation and control system is of historical and practical significance for the construction of systematized, standardized and scientific soft power for Chinese enterprises. From the point of view of system theory, this paper makes an in-depth analysis of the domestic and foreign literature and research results on the construction and evaluation of enterprise soft power, and synthetically studies the theory of enterprise soft power, the theory of performance appraisal, and the theory of system. Strategic management and other business operation management theory identify the internal mechanism and factor factors of enterprise soft power construction and evaluation explore the characteristics of enterprise soft power construction system through the use of theoretical analysis comparative analysis. Statistical analysis and empirical analysis of a variety of modern analysis tools and methods, closely linked to the practice of business management process, to explore the construction of soft power enterprise system principles, system models. Construction path and evaluation and control mechanism, and complete periodic empirical test. The main innovation points of this paper are: based on the theory of system theory, research plan management, information technology management, performance appraisal management for enterprise soft power system management, information integration and transmission. The internal mechanism of evaluation and control; The logical relationship between the construction of enterprise soft power and the enterprise life cycle is analyzed. According to the dissipative structure characteristics of enterprise soft power system, the theoretical framework of enterprise soft power system construction and evaluation is constructed. This paper analyzes the logical structure of enterprise soft power system construction and enterprise hard power development, social politics, economy, civilization and environment information and energy exchange, and constructs the concept model of enterprise soft power construction system. This paper analyzes the path type and path structure of enterprise soft power construction system, establishes the key path of enterprise soft power construction in the early stage, the implementation and operation of the key path in the medium term. In the later stage, the critical path and the long-effect critical path of continuous improvement are evaluated, the principle of path selection is given, and the structural path of enterprise soft power construction is established. According to the mechanism of evaluation factor of enterprise soft power construction. Make clear the core meaning of evaluation and control, complete the theory analysis of enterprise soft power evaluation and control. The core goal of the theoretical framework and model is to scientifically control the construction and evaluation process of enterprise soft power. Promote and realize the sustainable development of enterprises.
【学位授予单位】：天津大学
【学位级别】：博士
【学位授予年份】：2014
【分类号】：F272

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