我国体育竞赛表演业发展状况与影响因素研究

发布时间：2018-01-18 05:18

本文关键词：我国体育竞赛表演业发展状况与影响因素研究　出处：《北京体育大学》2017年硕士论文　论文类型：学位论文

【摘要】：体育竞赛表演是一项复杂的社会活动,涉及政治、经济等多方面因素影响。本文运用文献资料法、比较研究法、逻辑分析法、专家访谈法等研究方法,选择具有代表性的体育项目,将中国和美国等发达国家进行对比分析,旨在寻找我国竞赛表演业现阶段存在的问题、与欧美体育产业强国之间的差距和影响体育竞赛表演业发展的宏观、微观因素,从而为我国竞赛表演业未来发展提供建议和方向。通过研究,本文得出结论如下:目前体育竞赛表演业政策和规则制度不够完善、组织混乱,竞赛表演业市场仍旧处于探索发展阶段;就经济因素而言,我国区域经济发展不平衡、产业结构不合理、群众体育消费能力低等依然是制约我国现阶段竞赛表演业发展的主要因素;目前国内赛事缺乏文化内涵、品牌效应和名人参与,竞技水平低,赛事生命周期短暂,难以形成具有民族特色的精品赛事;媒体宣传力度不足,市场化运作水平低,战略合作伙伴缺乏,中介机构不够完善,赛事经纪人业务水平不足,制约着竞赛表演业的市场化发展。针对以上问题,本文提出以下建议:(一)稳步落实政策、加强市场主导;(二)更新体育观念、促进体育消费;(三)优质赛事与相关人才协同培养;(四)媒体信息公开,提高赞助效率。
[Abstract]:Sports competition performance is a complex social activity, involving political, economic and other factors. This paper uses literature, comparative research, logic analysis, expert interviews and other research methods. Select the representative sports, China and the United States and other developed countries to carry out comparative analysis, in order to find out the current situation of China's competitive performance industry problems. The gap with the European and American sports industry power and the macro and micro factors affecting the development of sports competition show industry, thus providing suggestions and direction for the future development of our country's competition performance industry. The conclusion of this paper is as follows: at present, the policies and rules of the sports competition show industry are not perfect, the organization is chaotic, and the market of the competition performance industry is still in the stage of exploration and development; As far as economic factors are concerned, the unbalanced development of regional economy, unreasonable industrial structure and low consumption ability of mass sports are still the main factors restricting the development of competition and performance industry in our country at the present stage. At present, the domestic competition lacks cultural connotation, brand effect and celebrity participation, low competitive level, short life cycle of the event, difficult to form the national characteristics of the fine competition; Insufficient media publicity, low level of market-oriented operation, lack of strategic partners, inadequate intermediary organizations, insufficient business level of event brokers, restrict the market development of the competition performance industry. This article puts forward the following suggestions: (1) implement the policy steadily and strengthen the market leading; (2) renewing sports concept and promoting sports consumption; (3) Cooperation training of high-quality competition and related talents; (4) publicity of media information to improve the efficiency of sponsorship.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G812

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