移动互联环境下我国健康体检商业模式研究

发布时间：2018-01-21 14:56

本文关键词： 移动互联商业模式健康体检健康管理　出处：《北京交通大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着移动互联技术的不断发展,诸多传统行业的商业模式已悄然变化；人们对自身健康状况的日益关注,使得我国健康体检产业呈现出良好的发展势头。然而,目前我国的健康体检商业模式较为单一,大部分体检机构仅为客户提供简单的身体检查,缺乏对客户的健康管理,更没有运用先进的移动互联技术来开拓新的市场,导致健康体检产业发展虽快,但却没有找到适合自身的商业模式。在这种情况下,分析和研究移动互联环境下我国健康体检商业模式,具有重大意义。本文以移动互联环境下我国健康体检商业模式为研究对象,以移动互联理论、商业模式理论等为理论基础。首先,论文通过对移动互联理论、商业模式理论等理论的分析及相关文献的研究,奠定了本文的理论基础；进而,论文在对移动互联环境下商业模式进行研究的基础上,对传统健康体检模式及移动互联环境下的健康体检模式进行比对分析,并通过对爱康国宾的案例分析,找出现阶段我国健康体检模式存在的问题,发掘移动互联商业模式的优势：最后,本文通过分析当前的政治、经济、市场环境及我国健康体检行业的现状,探讨我国健康体检行业发展的方向,为健康体检行业今后的发展提出建设性意见。本论文经研究认为：我国现阶段健康体检模式存在着诸如业务单一、健康管理不足等问题,已无法满足目前的市场需求,而借助移动互联技术的健康体检商业模式具有准确、快捷、精细化、个性化等优势,越来越受到市场的青睐,是未来我国健康体检行业发展的方向。
[Abstract]:With the continuous development of mobile interconnection technology, many traditional business models have quietly changed. People pay more and more attention to their own health status, which makes the health examination industry of our country present a good development momentum. However, at present, the business model of health examination in our country is relatively single. Most medical institutions only provide simple physical examination for customers, lack of customer health management, not to use advanced mobile interconnection technology to open up a new market, leading to the rapid development of the health examination industry. In this case, it is of great significance to analyze and study the business model of health check-up in mobile internet environment in China. This paper takes the health examination business model of our country under the mobile interconnection environment as the research object, taking the mobile interconnection theory, the business model theory and so on as the theoretical foundation. First, the paper passes to the mobile interconnection theory. The analysis of the theory of business model and the research of related literature have laid the theoretical foundation of this paper. Then, on the basis of the research on the business model in mobile interconnection environment, this paper compares and analyzes the traditional health examination model and the health examination model under mobile interconnection environment. And through the case analysis of Aikang state guests, to find out the problems existing in the health examination mode of our country, and to explore the advantages of mobile internet business model: finally, this paper analyzes the current politics and economy. The market environment and the present situation of the health examination industry in China are discussed, and some constructive suggestions for the future development of the health examination industry are put forward. In this paper, the author thinks that the current health examination mode of our country has some problems, such as single business, insufficient health management and so on, which can not meet the current market demand. The business model of health examination with the help of mobile interconnection technology has the advantages of accuracy, quickness, refinement and personalization, and is more and more favored by the market, which is the future development direction of the health examination industry in our country.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F719;R-05

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