在华传播美剧中的美国国家形象研究

发布时间：2018-02-15 10:08

本文关键词： 国家形象美剧跨文化传播电视符号　出处：《浙江大学》2014年硕士论文　论文类型：学位论文

【摘要】：如今,发达的大众传媒在塑造国家形象方面的作用不言而喻,随着全球文化交流的日益频繁,国家软实力的提升被各国提上日程。电视剧因其视听合一的现场感和娱乐性,成为隐蔽性最佳的文化输出介质,美国电视剧在我国的发展经历了从电视荧屏到网络平台的过程,对大多数并未亲自去过美国的中国观众来说,美剧既是了解美国日常生活的窗口,又是满足多元文化心理诉求的最佳渠道。本文借鉴语言符号学和电影符号学的理论,试图用符号学的方法将美剧中隐含的美国文化及其意识形态挖掘出来,通过影像中的能指和所指,情节中的横组合和纵聚合,发现美国电视剧符号中的明示义和隐含义,进而剖析出其中暗藏的美国“神话”,同时通过美剧的编码和受众的解码去感知美剧在塑造美国国家形象中的作用和意义。研究从众多美剧中分别选择了政治、家庭、情感方面的代表作,力求从多角度发掘美国隐藏在电视剧中的国家形象,并从这些不同类型的电视剧中,总结出美剧所呈现的美国政治经济形象、家庭社会形象、文化宗教形象。
[Abstract]:Nowadays, the role of the developed mass media in shaping the national image is self-evident. With the increasing global cultural exchanges, the promotion of national soft power has been put on the agenda of various countries. As the best cultural export medium with concealment, the development of American TV dramas in China has gone through a process from television screens to network platforms. For most Chinese viewers who have not personally visited the United States, American TV is not only a window to understand American daily life, but also the best way to satisfy the demands of multicultural psychology. Based on the theories of language semiotics and film semiotics, this paper attempts to dig out the American culture and ideology in American TV drama by means of semiotics, and through the signifier and signifier in the image, the horizontal combination and longitudinal aggregation in the plot. This paper finds out the explicit meaning and implicit meaning in the symbols of American TV dramas, and then analyzes the American "mythology" hidden in it, and at the same time, through the coding of American TV dramas and the decoding of the audience, we can perceive the role and significance of American TV dramas in shaping the national image of the United States. The study selected political, family and emotional representatives from many American TV dramas, and sought to explore the national image of the United States hidden in TV dramas from various angles, and from these different types of TV series, Summarizes the American political and economic image, family and social image, cultural and religious image.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905

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