数字技术对电视体育节目的影响研究

发布时间：2018-04-05 07:35

本文选题：数字技术　切入点：电视体育节目　出处：《湖南师范大学》2015年硕士论文

【摘要】：随着1958年北京电视台的开播,我国的电视体育节目诞生了。经过了近60年的发展变化,电视体育节目已经成为我国电视传播中十分重要的节目形式。回顾我国电视体育节目近60年的演进历程,我们发现政治、经济、技术等多种力量在背后推动着它的发展。其中,技术对电视体育节目的推动不可忽视,其影响也最为深刻和持久,尤其是数字技术突飞猛进的发展,不仅牢牢地支撑着电视体育节目的运作,还时刻引领着电视体育节目的不断演进和创新。数字技术的应用给电视体育节目带来了巨大的变化,深刻地影响了电视体育节目的微观元素、中观形态和宏观传播。在微观元素上,数字技术不仅促使体育节目画面更加清晰和震撼、节目的声音更有现场效果、节目的信号更稳定和便捷,还影响着电视体育节目的数字化采访、剪辑、制作和虚拟现实技术等。在中观形态上,数字技术使电视体育节目的形态呈现出多元化、全方位的变化,这些变化主要体现在体育新闻、体育专题和体育实况转播等节目类型上。在宏观传播上,数字技术对电视体育节目的采集、制作和传播等具体环节产生影响的同时,也改变了受众的接受方式。受众在数字技术的影响下不再是单纯的接受者,甚至还是传播者。此外,数字技术还推动了电视体育节目的运营机制和管理模式的不断更新。数字技术对电视体育节目产生了有目共睹的巨大影响,但是这种影响是一把双刃剑,既有积极的推动作用又有不可忽视的负面效应。我们应该以辩证的思维看待技术带来的影响,技术固然重要,但最重要的是运用技术的人要用科学的思维和方法去支配技术,使数字技术更好地推动电视体育节目的发展,从而制作出更多更有价值的节目。
[Abstract]:With the opening of Beijing Television in 1958, China's television sports program was born.After nearly 60 years of development and change, TV sports programs have become a very important form of TV communication in China.Looking back on the evolution of TV sports programs in China in the past 60 years, we find that politics, economy, technology and other forces are behind its development.Among them, the promotion of technology to television sports programs can not be ignored, its impact is also the most profound and lasting, especially the rapid development of digital technology, not only firmly support the operation of television sports programs,It also leads the evolution and innovation of TV sports programs.The application of digital technology has brought great changes to TV sports programs, which has deeply affected the microcosmic elements, meso-morphology and macro-propagation of TV sports programs.In terms of microcosmic elements, digital technology not only makes the picture of sports programs clearer and more shocking, the sound of the programs more effective on the spot, the signals of the programs more stable and convenient, but also affects the digital interview and editing of TV sports programs.Production and virtual reality technology.In the medium form, the digital technology makes the form of TV sports show diversified and omni-directional changes, which are mainly reflected in sports news, sports special topics and sports live broadcast and other types of programs.In macro communication, digital technology has an impact on the collection, production and dissemination of TV sports programs, but also changes the acceptance of the audience.Under the influence of digital technology, the audience is no longer a mere receiver, or even a communicator.In addition, the digital technology also promotes the television sports program operation mechanism and the management pattern unceasingly renewal.Digital technology has a great impact on TV sports programs, but this kind of influence is a double-edged sword, which has both positive promotion and negative effects that can not be ignored.We should look at the impact of technology with dialectical thinking. Technology is certainly important, but the most important thing is that those who use technology must use scientific thinking and methods to dominate technology so that digital technology can better promote the development of television sports programs.To produce more and more valuable programs.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G222

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