CZL转型升级战略研究

发布时间：2018-04-11 04:15

本文选题：中药材种植 + 经营模式　；参考：《华南理工大学》2015年硕士论文

【摘要】：在国际市场,随着“中医中药”被列入国家级发展战略,我国政府不断与其他国家和地区政府建立中医中药合作研究机构,中医中药的临床医疗价值逐渐被他们接受和认可;在国内市场,随着我国经济的飞速发展,人们的收入水平不断提高,可支配收入也大大增加,面对人口老龄化问题和亚健康问题的加剧,人们开始关注养生保健,因此,以中药材为原料的养生保健产品得到迅速的发展,中药材的国内市场也就进一步被打开。面对国内外市场的双重发展新契机,传统的中医药企业应该如何发挥自身优势,在国内民营企业和国外入侵企业的夹击下,顺利抢占中药材市场,使企业的发展能够延续。本论文以传统的中医药企业——广州CZL药业有限公司(简称“CZL”)的转型升级为研究对象,结合中医药企业面临的政治、经济、社会文化和技术环境,在分析CZL的发展现状的基础上,对其经营现状和面临的问题进行了探讨。在对CZL在资产负债率、正常营业收入、物流配送、经营模式、人才管理等方面出现的问题进行了原因分析后,结合分析的结果、企业内部的优势、外部的发展机遇提出了CZL转型升级的战略目标和策略方针。本文研究的目的就是帮助CZL走出经营困境,解决发展问题,同时也为CZL的转型升级指引方向,实现转型升级之后的快、好、稳发展。也为我国的中医药企业和传统企业的转型升级提供了有价值的理论指导和实践借鉴。
[Abstract]:In the international market, with the "traditional Chinese medicine" listed in the national development strategy, the Chinese government and other countries and regions continue to establish cooperation research institutions of traditional Chinese medicine, the clinical medical value of traditional Chinese medicine is gradually accepted and recognized by them;In the domestic market, with the rapid development of our country's economy, people's income level and disposable income increase greatly. In the face of the problem of population aging and sub-health, people begin to pay attention to health care.With the rapid development of health care products based on Chinese medicinal materials, the domestic market of traditional Chinese medicine has been further opened.Facing the dual development opportunity of domestic and foreign markets, traditional Chinese medicine enterprises should give full play to their own advantages and seize the Chinese herbal medicine market smoothly under the attack of domestic private enterprises and foreign invading enterprises, so that the development of enterprises can continue.This paper focuses on the transformation and upgrading of Guangzhou CZL Pharmaceutical Co., Ltd. (CZL), a traditional Chinese medicine enterprise, and combines the political, economic, social and cultural and technological environment that Chinese medicine enterprises face.On the basis of analyzing the development status of CZL, this paper discusses its management status and problems.After analyzing the reasons for the problems of CZL in the aspects of asset-liability ratio, normal operating income, logistics distribution, business model, talent management and so on, combined with the results of the analysis, the internal advantages of the enterprise are analyzed.External development opportunities put forward the strategic objectives and policy of CZL transformation and upgrading.The purpose of this paper is to help CZL out of the business dilemma, solve the development problems, but also for the direction of CZL transformation and upgrading, to achieve fast, good and stable development after the transformation and upgrade.It also provides valuable theoretical guidance and practical reference for the transformation and upgrading of traditional Chinese medicine enterprises and traditional Chinese medicine enterprises.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.72;F272

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