我国体育电视媒体的特征与发展现状研究

发布时间：2018-05-04 17:03

本文选题：体育电视媒体 + 现状　；参考：《安徽师范大学》2014年硕士论文

【摘要】：近十年来，随着政治、经济、体育、文化事业的快速发展，我国体育与媒体的联系越来越密切，特别是表现在体育与电视的双向拉动和彼此相互影响方面。电视媒介的出现加速了我国体育产业的发展，从而使得体育从竞技运动项目和娱乐产业的边缘变成为一种无限潜力的主体性产业。我国体育电视媒体的快速发展为我国电视媒体和体育产业化发展起到了促进的作用，同时也为广大电视观众丰富了一定的精神生活，成为人们生活中不可或缺的一部分。新媒体时代的出现和到来，对当今社会有着不可估摸的重大意义。新型体育媒体的实时更新、搜索、超链接、个性定制等多样化的功能，这是体育电视媒体所不具备的。互联网等新型体育媒体的迅速发展，对体育电视媒体带来冲击、施加压力，但其缺乏赛事资源和相关法律、法规的规范，使其发布的体育信息容易混乱，真实性以及权威性不足，而技术发展也尚未成熟，互联网的高清、丰富、快速、互动优势还未在体育传播中充分体现。因为相关法律涉及新型体育媒体还未完善，每个个体都能参与体育新闻的发布，使传统“把关人”的作用削弱，在多角度、多层次提供体育信息的发布时，也不可避免的产生庸俗、虚假信息和负面效果，造成不良的社会影响。随着新型媒体的迅猛发展，给体育电视媒体的发展带来一定的冲击，使体育电视媒体不能很好的发挥其性能、功能、影响和作用。中国体育电视媒体发展到现在，连同与有关各方努力打造出一条体育电视媒体产业链这一根本目标：集赛事资源、媒体资源、赞助资源、受众资源于一体，实行公司化运转、制播分离，深化媒体体育报道业务，建立体育媒体同业联盟，实现跨媒体、全媒体、集团化发展，也会是体育电视媒体改革与发展的趋势所在。研究我国体育电视媒体的特征和发展现状，不但对我国体育电视媒体的发展规律、加快我国体育电视媒体的产业化进程具有十分重要的意义，也有助于体育电视媒体的进一步拓展，尤其表现在国内赛事资源的传播和电视转播权的开发。文章通过大量的文献资料、搜集资料、专家访谈等研究方法，对我国体育电视媒体的现状等方面进行了较为深入的的论述。结论认为： 1.国家电视台CCTV5的主导地位和体育媒体信息资源的垄断 2.各大城市台体育频道发展呈现差距拉大的趋势 3.体育电视频道的节目编排丰富多样 4.体育新媒体初显端倪 5.新型体育媒体对体育电视媒体的影响
[Abstract]:In the past ten years, with the rapid development of politics, economy, sports and culture, the relationship between sports and media has become more and more close, especially in the two-way pull and mutual influence between sports and television. The appearance of TV media accelerates the development of sports industry in China, which turns sports from the edge of competitive sports and entertainment industry into a kind of subjectivity industry with unlimited potential. The rapid development of sports TV media in China has played a role in promoting the development of TV media and sports industrialization in China. At the same time, it has enriched a certain spiritual life for the majority of television viewers and become an indispensable part of people's life. The emergence and arrival of the new media era is of great significance to today's society. New sports media real-time update, search, hyperlink, personality customization and other diverse functions, which sports television media do not have. The rapid development of new sports media, such as the Internet, has brought impact and pressure to sports television media, but it lacks the resources of events and the norms of relevant laws and regulations, which makes the sports information released easily confused. Lack of authenticity and authority, and technological development is not mature, the Internet HD, rich, rapid, interactive advantage has not been fully reflected in sports communication. Because the relevant laws concerning new sports media are not yet perfect, each individual can participate in the publication of sports news, thus weakening the role of the traditional "gatekeeper", when providing sports information from various angles and levels. It is also inevitable to produce vulgar, false information and negative effects, resulting in adverse social impact. With the rapid development of new media, sports TV media development brought a certain impact, so that sports television media can not play its function, function, influence and role. China's sports and television media have developed to the present, together with the fundamental goal of creating an industrial chain of sports television media with all parties concerned: to integrate competition resources, media resources, sponsorship resources, and audience resources into one, and to implement corporatization. The trend of sports media reform and development will be to separate the production and broadcast, deepen the media reporting business, establish the sports media alliance, realize the cross-media, all-media and collectivization development. It is of great significance to study the characteristics and development status of sports TV media in China, not only for the development law of sports TV media in China, but also for speeding up the industrialization process of sports TV media in China. It also contributes to the further development of sports TV media, especially in the dissemination of domestic competition resources and the development of television broadcasting rights. Through a large number of literature, data collection, expert interviews and other research methods, this paper discusses the current situation of sports TV media in China. The conclusion is that: 1. The dominant position of National Television CCTV5 and the Monopoly of Sports Media Information Resources 2. The development of sports channels in major cities shows a trend of widening gap 3. The programming of sports TV channels is rich and varied 4. New Sports Media 5. The influence of New Sports Media on Sports TV Media
【学位授予单位】：安徽师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G80-05

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