网络集体行动的动员机制初探

发布时间：2018-05-06 00:44

本文选题：网络集体行动 + 网络集体行动动员　；参考：《四川省社会科学院》2017年硕士论文

【摘要】：21世纪以来,中国互联网发展突飞猛进,对我国政治、经济、文化等各方面产生了巨大的影响。互联网的运转逻辑规训了人们的生活方式、社会交往方式、思维方式乃至促使社会结构的重新建构,对社会发展产生了重大影响。过去的研究通常认为网络集体行动的出现是由社会不公、相对剥夺感等因素导致的,是一种病态的行为。然而,在现实社会中,不平等、意识形态冲突等因素时刻存在,并不会必然的引发网络集体行动。网络行动的发生必然存在一个动员的过程,网络集体行动是如何动员起来的呢?研究网络集体行动的动员机制有助于我们对网络集体行动的认识和应对。网络空间的基本属性为集体行动提供了良好的空间资源。网络空间中的社会结构相对于现实社会中的结构具有扁平化的特征,具有较弱的组织性,没有形成严格的层级权力结构,加上网络具有匿名性等特征、开放性、和广泛参与性等特征,降低了集体行动的风险,为网民参与网络集体行动提供了政治机会。在网络空间中,作为单纯的信息载体,集体行动的主要方式是通过简单而重复的发布消息、回复消息、转帖等话语活动来完成的。网络集体行动的实质是一种基于现实社会因素考量,发生在网络空间里的一种话语行动、符号行动。同时,在网络空间中,情感在网络动员中具有关键作用。情感动员与话语建构息息相关,话语作为网络集体行动的工具,所有的情绪渲染行为都是通过话语建构进行的,所以情绪渲染的过程其实也是话语建构的过程。在网络集体行动动员是一个框架整合的过程。动员者根据社会中既有的主框架,通过框架搭桥、框架扩大、框架延伸、框架转换等过程将现实发生的事件与主框架进行整合,框架整合仍属于话语行动的范畴。话语行动不可避免的要对话语符号进行加工,通过语言的修辞技巧的使用对受众进行情绪感染,获得更多人的态度及情感的认同,从而形成集体认同,最终引发网络集体行动。
[Abstract]:Since the 21st century, the rapid development of the Internet in China has had a great impact on China's politics, economy, culture and so on. The operation logic of the Internet has disciplined the way of life, the way of social communication, the mode of thinking and even the re-construction of social structure, which has a great influence on the development of society. Previous studies have generally considered that the emergence of network collective action is caused by social injustice, relative deprivation and other factors, which is a kind of pathological behavior. However, in the real society, inequality, ideological conflict and other factors exist all the time, which will not necessarily lead to the network collective action. There must be a mobilization process in the occurrence of network action. How can the collective action of network be mobilized? Studying the mobilization mechanism of network collective action is helpful to our understanding and response to network collective action. The basic attributes of cyberspace provide good space resources for collective action. The social structure in cyberspace has the characteristics of flattening, weak organization, no strict hierarchical power structure, and the network has the characteristics of anonymity, openness and so on, compared with the structure in the real society, the social structure in cyberspace has the characteristics of flat, weak organization, no strict hierarchical power structure, and so on. It reduces the risk of collective action and provides a political opportunity for Internet users to participate in collective action. In cyberspace, as a simple carrier of information, the main way of collective action is through simple and repeated release of messages, reply messages, posts and other discourse activities to complete. The essence of network collective action is a kind of discourse action, symbolic action, which is based on the consideration of realistic social factors and occurs in cyberspace. At the same time, in cyberspace, emotion plays a key role in network mobilization. Emotion mobilization is closely related to discourse construction. As a tool of network collective action, all emotional rendering behaviors are carried out through discourse construction, so the process of emotional rendering is actually a process of discourse construction. Mobilization of collective action in the network is a framework integration process. According to the existing main framework in the society, the mobilizer integrates the real events with the main framework through the process of frame bridging, frame expansion, frame extension and frame transformation. The framework integration still belongs to the category of discourse action. Discourse action inevitably has to process the discourse symbols, infect the audience with emotion through the use of rhetorical skills of language, gain more people's attitude and emotional identity, thus form collective identity, and finally lead to collective action on the Internet.
【学位授予单位】：四川省社会科学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;C912.6

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