江苏省政务微博考察研究

发布时间：2018-05-11 16:10

本文选题：江苏省政务微博 + 传播策略　；参考：《南京理工大学》2015年硕士论文

【摘要】：互联网时代,社会环境和媒体环境急剧变化,信息成为推动经济发展和社会进步的重要动力。新媒体发展迅猛,社会化属性不断增强,并深入到政治、经济和社会等各大领域,同时,公众的知情诉求、参与诉求、监督诉求比以往更强烈,对政务公开的要求日益提高。基于新媒体的微传播正成为转变政府执政力的重要渠道和平台。政务微博的出现打破了传统的政府传播方式,在政务信息公开、创新社会管理方面发挥了积极有效的作用,也同时对政府执政能力提出新挑战。在2011年的“7.23温州动车事故”中,官方话语权的“无作为放弃”行为及对微博舆论场的浅薄认识,为整个政府系统及相关的新闻传媒行业敲响了警钟。本研究基于对全国政务微博发展态势的考察,从地域、行政级别、部分分布上,全面分析近年来江苏省政务微博的发展情况,结合相关案例分析,总结概括其运营过程中的传播策略和技巧,借鉴其他地区的经验,以对运营中存在的问题和不足,提出具体可行的对策建议,以期进一步推进江苏省政务微博的建设。
[Abstract]:In the Internet era, the social environment and media environment have changed dramatically, and information has become an important driving force to promote economic development and social progress. The new media develops rapidly, the socialized attribute is strengthened constantly, and goes deep into the politics, the economy and the society and so on. At the same time, the public's informed appeal, the participation appeal, the supervision appeal are stronger than before, the request to the government affairs openness is increasing day by day. Microcommunication based on new media is becoming an important channel and platform to transform the government's ruling power. The appearance of Weibo breaks the traditional mode of government communication, plays an active and effective role in the field of open government information and innovates social management, and at the same time puts forward a new challenge to the government's governing ability. In the "7.23 Wenzhou train accident" in 2011, the "inaction" behavior of the official voice and the shallow understanding of the Weibo public opinion field sounded the alarm for the whole government system and the related news media industry. Based on the investigation of the development situation of Weibo in China, this study comprehensively analyzes the development of Weibo in Jiangsu Province in recent years from the aspects of region, administrative level and partial distribution, and analyzes the relevant cases. This paper summarizes the communication strategies and techniques in the course of operation, draws lessons from the experience of other regions, puts forward concrete and feasible countermeasures and suggestions for the problems and deficiencies in operation, in order to further promote the construction of Weibo in Jiangsu Province.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D63;G206

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