《德国》杂志中的德国形象—议程设置及态度塑造策略分析

发布时间：2018-06-06 10:59

本文选题：德国形象 + 《德国》杂志　；参考：《浙江大学》2014年硕士论文

【摘要】：本文的研究对象是由德国外交部和法兰克福社会文献媒体出版社联合出版的杂志《德国》,其主要任务是对外传播德国形象。它是中国德语学习者比较容易接触到的一本德语刊物,因此,该杂志所提供的信息是中国德语学习者形成德国形象认知的来源之一。为分析《德国》所传播的国家形象及其塑造策略,本文选择了2011年和2012年两年的共八期杂志作为研究对象,分别针对“形象”概念中的两个组成部分,即：认知因素和情感因素,对议程设置和态度塑造策略进行析读。首先,本文通过对议程设置分析,总结了《德国》在政治、经济、文化、科学、生活等五个领域里的议程内容,以及通过文本所传播的德国国家形象。分析得出的扬弃规律显示,《德国》这本杂志具有刻意美化德国形象的意图。其次,本文以思考可能性模型(Elaboration-Likelihood-Modell)为依据,分析杂志的态度塑造策略。本文通过分析发现,《德国》在态度塑造上采用了中心路线和外围路线策略,在中心路线的运用中,杂志以“德国作为问题解决者”身份塑造和美化自身形象,在外围路线上则借助正面简化和人物情感对比化的图片展示手法,以达到塑造读者接受德国美好国家形象和价值观的目的。
[Abstract]:The research object of this paper is Germany, a magazine jointly published by the German Foreign Ministry and Frankfurt Social Literature Media Press, the main task of which is to spread the image of Germany. It is a German publication accessible to Chinese German learners. Therefore, the information provided by the magazine is one of the sources for Chinese German learners to form German image cognition. In order to analyze the national image spread by Germany and its shaping strategy, this paper chooses eight issues of magazines in 2011 and 2012 as the research object, focusing on the two components of the concept of "image", respectively. Namely: cognitive factors and affective factors, analysis of agenda setting and attitude shaping strategies. First of all, through the analysis of agenda setting, this paper summarizes the agenda content of Germany in five fields: politics, economy, culture, science and life, as well as the national image of Germany spread through the text. The rule of sublation shows that the magazine is intended to beautify Germany's image. Secondly, based on the possibility model Elaboration-Likelihood-Modell, this paper analyzes the attitude shaping strategies of the magazine. Through the analysis, it is found that Germany adopts the central route and the peripheral route strategy in the attitude shaping. In the application of the central route, the magazine portrays and beautifies its own image with the identity of "Germany as the problem solver". In the peripheral route, the image display technique of positive simplification and character emotion contrast is used to create readers' acceptance of Germany's beautiful national image and values.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G239.516;H33

【共引文献】