民国时期无锡民族工商业视觉文化与设计方法研究

发布时间：2018-06-30 19:55

本文选题：民国时期 + 无锡　；参考：《江南大学》2014年硕士论文

【摘要】：民国时期，无锡作为中国近代工商业名城，民族工商业经济发展迅速，，带有吴文化特点的无锡民族工商业视觉文化也应运而生，呈现了中西融合、繁荣蓬勃的设计局面，成为中国近代商业设计的亮点。文章首先从无锡的地理位置、社会环境、人文历史背景切入，结合民国时期跌宕起伏的政治、经济、文化思潮的衍变，对近半个世纪以来无锡的民族工商业视觉文化的萌芽、发展和衰微进行了梳理。并通过题材分类、案例分析等研究方法，结合吴文化特点以及西学东渐的时代语境，概括阐述了无锡民族工商业视觉文化折衷中外、融汇古今的艺术特征。同时，通过与其他地区、时期的商业视觉设计的纵向与横向比较研究，进一步总结归纳了无锡民族工商业视觉设计从形式到内容的嬗变规律。最后，从色彩学、心理学、传播学等角度，以视觉传播、受众心理和文化归属三方面为导向，对无锡民族工商业视觉文化设计方法进行了系统剖析与阐述。本文以工商业文明较为成熟的无锡地区作为据点，以民国时期作为研究的起点，研究了无锡民族工商业视觉文化中：东方与西方、传统与时尚、政治与商业等关系的多样协调性，从侧面揭示了民国特殊时期的时代风格和社会精神面貌。
[Abstract]:In the period of the Republic of China, Wuxi, as a famous industrial and commercial city in modern China, developed rapidly in the economy of national industry and commerce. The visual culture of Wuxi industry and commerce with the characteristics of Wu culture also came into being, which presented the design situation of the fusion of China and the West, prosperity and prosperity. It has become the highlight of modern Chinese commercial design. First of all, from Wuxi's geographical location, social environment, humanities and historical background, combined with the ups and downs of the political, economic and cultural trends of thought in the period of the Republic of China, the article gives birth to the visual culture of the national industry and commerce in Wuxi in the past half century. Through the research methods of subject classification and case analysis, combined with the characteristics of Wu culture and the era context of western-learning to the east, this paper generalizes the artistic characteristics of Wuxi nation's industry and commerce visual culture compromise between China and foreign countries and the fusion of ancient and modern art features. At the same time, through the comparative study of the commercial visual design in the period and other regions, this paper summarizes and sums up the evolution law of the visual design of Wuxi nationality from form to content. Finally, from the perspectives of color, psychology and communication, this paper systematically analyzes and expounds the visual culture design method of Wuxi nationality industry and commerce, which is guided by visual communication, audience psychology and cultural ownership. This paper takes Wuxi area, where the industrial and commercial civilization is more mature, as its stronghold, and takes the period of the Republic of China as the starting point to study the visual culture of industry and commerce of Wuxi nationality: East and West, tradition and fashion. The harmony between politics and commerce reveals the style of the times and the social spirit in the special period of the Republic of China.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J524

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