自媒体领域高校辅导员话语权的危机与应对

发布时间：2018-12-07 17:07

【摘要】：近年来,自媒体发展日新月异、迅速普及,在政治、经济和社会生活领域产生了广泛而深刻的影响。自媒体具有使用成本低、传播速度快、受众范围广、动员能力强等特点,深受当代大学生青睐。目前,高校已成为我国互联网普及率和自媒体使用率最高的地方,由此引发了师生传统话语格局的嬗变。高校辅导员的话语权具有显著的职业特色。由于多种原因,在自媒体领域,辅导员相对于大学生的信息优势和权威性逐渐被削弱,话语的控制力和吸引力不断下降,辅导员的话语权呈现出前所未有的危机。提升辅导员话语权是一项系统工程,需要多方发力,多管齐下,多措并举。
[Abstract]:In recent years, with the rapid development and popularization of the media, it has a wide and profound influence in the fields of politics, economy and social life. Since the media has the characteristics of low cost, fast communication, wide audience, strong mobilization ability, and so on, it is favored by contemporary college students. At present, colleges and universities have become the place with the highest internet popularization rate and self-media utilization rate, which leads to the evolution of teachers and students' traditional discourse pattern. The voice right of college counselors has obvious professional characteristics. For various reasons, in the field of self-media, the information superiority and authority of counselors over college students are gradually weakened, the control and attraction of discourse are declining, and the voice of counselors presents an unprecedented crisis. To promote the voice of counselors is a systematic project, which needs multiple efforts, multi-pronged, and multi-measures at the same time.
【作者单位】：湖南商学院团委;
【基金】：国家社科基金2014年度青年项目“自媒体领域我国主流意识形态的话语权研究”(批准号:14CKS039)子课题研究成果湖南省社科基金2014年度高校思想政治教育研究课题“网络流行语的思想政治教育价值及其挖掘路径”(课题编号:14B12)阶段性研究成果 2015年湖南省大学生思想道德素质提升工程省级项目“高校优秀辅导员团队建设”(项目编号:15F14)研究成果
【分类号】：G645.1

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