SZ市B区招商引资竞争战略研究

发布时间：2018-01-01 18:17

本文关键词：SZ市B区招商引资竞争战略研究　出处：《大连理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：改革开放以来,B区作为SZ市经济特区的重要组成部分之一,充分利用特区的政策优势,相对廉价的用地、劳工等成本优势和毗连港澳的地缘人文优势,大力招商引资,发展加工制造业,区域经济30余年来快速发展,经济总量急剧扩张,经济实力大幅提升,建立了以工业为主体的外向型经济大区。然而,2008年金融危机爆发以来全球经济滞涨、国内经济增速放缓深刻影响了B区以出口为导向的外向型经济的增长；同时B区面临着因于发展进程的转型升级的客观要求。如何在错综复杂的国际国内经济环境中充分发掘自身优势,寻找有利机会,吸引更多优质外资进一步营造优势发展经济,成了现阶段摆在B区面前的重要而迫切的现实课题。本文作者结合在该领域多年的工作实践经验,在招商引资有关理论的指导下,利用PEST模型、SWOT分析法、IFE-EFE矩阵、4Rs策略等现代战略管理工具,对B区利用外资的外部机会和威胁、内部优势和劣势进行了细致的分析；指出B区招商引资面临有利的S+O外部环境和内部环境,应实施积极的、主动的扩张性战略并提出了目标集聚、国际化和CI导入三战略,冀为该区在新的宏观环境下、新的发展阶段,更好地组织招商引资、发展区域经济、实现区域发展战略目标。
[Abstract]:Since the reform and opening up, as an important part of SZ special economic zone, area B has made full use of the special zone's policy advantages, relatively cheap land, labor and other cost advantages, and adjacent to Hong Kong and Macao's geographical and cultural advantages. In the past 30 years, the regional economy has developed rapidly, the total amount of economy has expanded rapidly, the economic strength has been greatly improved, and the export-oriented economic region with industry as the main body has been established. However, since the financial crisis broke out in 2008, the stagflation of the global economy, the slowdown of domestic economic growth has deeply affected the export-oriented growth of export-oriented economy in area B; At the same time, area B is faced with the objective requirements of transformation and upgrading due to the development process. How to fully explore its own advantages and opportunities in the intricate international and domestic economic environment. Attracting more high quality foreign capital to further create advantages to develop the economy has become an important and urgent practical issue in front of area B at the present stage. In this paper, the author combines the practical experience in this field for many years, under the guidance of the theory of attracting investment, using the PEST model SWOT analysis method of IFE-EFE matrix. 4Rs strategy and other modern strategic management tools, the external opportunities and threats, internal strengths and weaknesses of the utilization of foreign capital in area B are analyzed in detail. It is pointed out that area B faces favorable external and internal environment of S O, and should carry out positive and active expansionary strategy and put forward three strategies of target agglomeration, internationalization and CI introduction. In the new macro environment and new stage of development, Hebei province can better organize investment, develop regional economy and realize the strategic goal of regional development.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F127

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