苏州W开发区招商引资中的定位战略研究

发布时间：2018-06-17 20:41

本文选题：W开发区 + 招商引资　；参考：《苏州大学》2013年硕士论文

【摘要】：随着改革开放的不断深化，中国的开发区如雨后春笋般纷纷建立，各地都希望可以通过招商引资来提高地方知名度，提升综合实力。苏州的开发区在过去的十几年里，曾经可以凭借苏州整体的地方优势，轻而易举的招到几百个优秀的外资项目，交出一份满意的成绩单。但是随着国内开发区数量的急剧增加，各种对外资有利的优惠政策纷纷到期，国家开发中西部地区政策的倾斜，苏州的开发区越来越感觉到形势的严峻，竞争的激烈。苏州W开发区位于苏州市区城南，有着20年的招商经验，也是新晋的国家级开发区。从成立之初的招商等资，到中期的招商引资，，再到现在的招商选资，正在一步步的发展并走向成熟。如何在苏州众多的开发区中脱颖而出，成为目标客户的最终选择，最主要的就是找到自己的竞争优势，确定适当的位置。本文在对定位战略理论及实施简单阐述的基础上，介绍了苏州几大有特色开发区的形成和发展，地位和作用以及各自的特点。并回顾了W开发区的优势以及招商引资的发展过程、传统模式及现状，概括了开发区建设以来招商引资所取得的巨大成就。最后对开发区目前的定位战略进行总结和分析，并提出了合理的建议。
[Abstract]:With the deepening of reform and opening up, China's development zones are springing up one after another. Suzhou development zone in the past decade, has been able to rely on Suzhou as a whole local advantages, easily recruited hundreds of excellent foreign investment projects, to hand over a satisfactory report card. However, with the rapid increase in the number of domestic development zones, various favorable policies for foreign investment have expired, and the national policy of developing the central and western regions has tilted, Suzhou development zone is increasingly feeling the severity of the situation and the fierce competition. Suzhou W Development Zone is located in the south of Suzhou City, has 20 years of experience in attracting investment, is also a new state-level development zone. From the beginning of the establishment of investment and other investment, to the medium-term investment, and then to the present investment selection, step by step development and towards maturity. How to stand out in many development zones in Suzhou and become the final choice of target customers is the most important thing is to find their own competitive advantage and determine the appropriate position. On the basis of a brief exposition of the theory of positioning strategy and its implementation, this paper introduces the formation and development, status and function of Suzhou's several distinctive development zones, as well as their respective characteristics. The paper also reviews the advantages of W development zone, the development process, traditional mode and present situation of investment attraction, and summarizes the great achievements in attracting investment since the construction of the development zone. Finally, the paper summarizes and analyzes the current positioning strategy of the development zone, and puts forward some reasonable suggestions.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F127

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