耐用品消费与企业服务承诺：契约经济理论视角
发布时间：2018-10-26 14:58
【摘要】：随着居民生活质量日益提高，耐用品现在已是居民消费品不可或缺的一部分，由于耐用品产品结构涉及工艺复杂等特点，产业结构的升级变迁受到耐用品消费的影响日益显著。现实中，我国交易市场中存在的违约、投诉和耐用品质量参差不齐等交易摩擦严重影响了消费者和企业之间的互信关系。某种程度上制约了整个市场的健康平稳的发展。耐用品消费的不健康发展影响上下游许多相关行业的发展，会造成许多不必要的资源浪费，对我国顺利实现产业结构升级的政策也是一种阻碍。 违约、投诉等现象本质上都是涉及的契约相关问题。因此，从契约经济理论视角，，研究耐用品消费中所包含的消费者与企业之间契约关系，从中发现契约对企业和居民耐用品消费的影响，针对市场中存在的投诉违约现象，提出对策，减少交易市场的摩擦，避免效率的无谓损失，这对于促进企业扩大生产，维护消费者利益，顺利实现产业结构的升级具有重要的意义。 本文尝试从契约经济角度，综合运用新制度经济学、营销学、心理学等学科的研究成果，研究耐用品中所蕴含服务契约对居民耐用品消费的影响程度，对于丰富消费经济学具有重要的理论价值，对于平滑市场交易摩擦也具有重要的现实意义。在本文的开篇阶段界定了耐用品的概念，从居民的居住需求方面将住房也放进了耐用品消费内容中。 在本文的研究中，首先介绍了契约经济相关的基本理论，为了分析简单明了，从契约的内容方面将耐用品消费中涉及到的契约分为了交易型契约、服务型契约和混合型契约三种进行了简单的介绍。其次对我国的城镇居民的耐用品消费变迁进行了分析论述，从中发现居民对耐用品消费中的契约认识正在逐渐加深，并且分析了契约之外的主要几个影响居民耐用品消费的因素：产品品质、居民收入和社会保障。紧接着从时间层面将耐用品消费的相关契约分为售前、售中和售后三种，从这三个层面分别深入研究契约对居民耐用品消费的影响。在本文的最后部分探讨了居民对企业服务契约的反馈机制，并结合问卷调查数据详细分析服务契约对居民耐用品消费的实际影响，提出了完善交易制度，加大惩罚力度的针对性对策建议，促进居民耐用品消费，顺利使企业实现产业结构升级。 创新点： 1、本文从契约经济角度对居民的耐用品消费进行分析研究，探寻了契约对居民耐用品消费的影响，对于前人在耐用品和企业双方关系研究方面的不足予以补充，丰富了消费经济学的研究内容。 2、本文进行了实际问卷调查，对于居民耐用品消费所涉及到的契约问题进行了实证研究。
[Abstract]:With the improvement of residents' quality of life, durable goods are now an indispensable part of consumer goods. Due to the complexity of the structure of durable goods products, the upgrading of industrial structure is increasingly influenced by the consumption of durable goods. In reality, trade frictions such as breach of contract, uneven quality of complaints and durable goods in China's trading market seriously affect the relationship of mutual trust between consumers and enterprises. To some extent, it restricts the healthy and stable development of the whole market. The unhealthy development of durable goods consumption affects the development of many related industries up and down, and will cause many unnecessary waste of resources, which is also an obstacle to the policy of smoothly realizing the upgrading of industrial structure in our country. Breach of contract, complaints and other phenomena are essentially related to contractual issues. Therefore, from the perspective of contract economy theory, this paper studies the relationship between consumers and enterprises in the consumption of durable goods, finds out the influence of contract on the consumption of durable goods by enterprises and residents, and aims at the phenomenon of complaint of breach of contract in the market. It is of great significance for enterprises to expand production, safeguard the interests of consumers and realize the upgrading of the industrial structure smoothly by reducing the friction in the trading market and avoiding the unnecessary loss of efficiency. From the angle of contract economy, this paper tries to study the influence of service contract contained in durable goods on residents' consumption of durable goods by synthetically applying the research results of new institutional economics, marketing, psychology and so on. It has important theoretical value for enriching consumer economics, and also has important practical significance for smoothing the market transaction friction. At the beginning of this paper, the concept of durable goods is defined, and the housing is put into the consumption content of durable goods. In this paper, firstly, the basic theory of contract economy is introduced. In order to analyze the content of the contract, the contract involved in durable goods consumption is divided into transactional contracts. Service contract and mixed contract are introduced briefly. Secondly, the changes of durable goods consumption of urban residents in China are analyzed and discussed, from which it is found that residents' understanding of the contract in durable goods consumption is gradually deepening. Besides the contract, this paper analyzes the main factors that affect the consumption of durable goods: product quality, income and social security. Then, from the perspective of time, the related contracts of durable goods consumption are divided into pre-sale, mid-sale and after-sale contracts, and the impact of the contracts on residents' durable goods consumption is studied in depth from these three levels. In the last part of this paper, the feedback mechanism of residents' service contract is discussed, and the actual influence of service contract on resident's consumption of durable goods is analyzed in detail with the data of questionnaire survey, and the perfect transaction system is put forward. The countermeasures and suggestions of increasing punishment should promote the consumption of durable goods and upgrade the industrial structure of enterprises. Innovation points: 1, this paper analyzes and studies residents' durable goods consumption from the angle of contract economy, explores the impact of contract on resident durable goods consumption, and supplements the shortcomings of previous researches on the relationship between durable goods and enterprises. It enriches the research content of consumer economics. 2, this paper carries on the actual questionnaire survey, has carried on the empirical research to the resident durable goods consumption involved in the contract question.
【学位授予单位】：河北经贸大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F126.1;F274
本文编号：2296095
[Abstract]:With the improvement of residents' quality of life, durable goods are now an indispensable part of consumer goods. Due to the complexity of the structure of durable goods products, the upgrading of industrial structure is increasingly influenced by the consumption of durable goods. In reality, trade frictions such as breach of contract, uneven quality of complaints and durable goods in China's trading market seriously affect the relationship of mutual trust between consumers and enterprises. To some extent, it restricts the healthy and stable development of the whole market. The unhealthy development of durable goods consumption affects the development of many related industries up and down, and will cause many unnecessary waste of resources, which is also an obstacle to the policy of smoothly realizing the upgrading of industrial structure in our country. Breach of contract, complaints and other phenomena are essentially related to contractual issues. Therefore, from the perspective of contract economy theory, this paper studies the relationship between consumers and enterprises in the consumption of durable goods, finds out the influence of contract on the consumption of durable goods by enterprises and residents, and aims at the phenomenon of complaint of breach of contract in the market. It is of great significance for enterprises to expand production, safeguard the interests of consumers and realize the upgrading of the industrial structure smoothly by reducing the friction in the trading market and avoiding the unnecessary loss of efficiency. From the angle of contract economy, this paper tries to study the influence of service contract contained in durable goods on residents' consumption of durable goods by synthetically applying the research results of new institutional economics, marketing, psychology and so on. It has important theoretical value for enriching consumer economics, and also has important practical significance for smoothing the market transaction friction. At the beginning of this paper, the concept of durable goods is defined, and the housing is put into the consumption content of durable goods. In this paper, firstly, the basic theory of contract economy is introduced. In order to analyze the content of the contract, the contract involved in durable goods consumption is divided into transactional contracts. Service contract and mixed contract are introduced briefly. Secondly, the changes of durable goods consumption of urban residents in China are analyzed and discussed, from which it is found that residents' understanding of the contract in durable goods consumption is gradually deepening. Besides the contract, this paper analyzes the main factors that affect the consumption of durable goods: product quality, income and social security. Then, from the perspective of time, the related contracts of durable goods consumption are divided into pre-sale, mid-sale and after-sale contracts, and the impact of the contracts on residents' durable goods consumption is studied in depth from these three levels. In the last part of this paper, the feedback mechanism of residents' service contract is discussed, and the actual influence of service contract on resident's consumption of durable goods is analyzed in detail with the data of questionnaire survey, and the perfect transaction system is put forward. The countermeasures and suggestions of increasing punishment should promote the consumption of durable goods and upgrade the industrial structure of enterprises. Innovation points: 1, this paper analyzes and studies residents' durable goods consumption from the angle of contract economy, explores the impact of contract on resident durable goods consumption, and supplements the shortcomings of previous researches on the relationship between durable goods and enterprises. It enriches the research content of consumer economics. 2, this paper carries on the actual questionnaire survey, has carried on the empirical research to the resident durable goods consumption involved in the contract question.
【学位授予单位】：河北经贸大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F126.1;F274
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