青岛市品牌经济发展的公共政策研究

发布时间：2018-11-25 14:01

【摘要】：青岛市政府利用青岛独特的地域优势和海洋资源,从20世纪80年代开始实施品牌经济,取得了显著成功,推动了青岛市经济的巨大发展。目前随着经济全球化的发展,青岛市要想继续保持和增强自身的区域竞争优势,就必须更加深入地推进品牌经济的发展,实现品牌产业向品牌经济、品牌经济向品牌城市的跨越式发展,更好地推动青岛市经济的可持续发展。本文通过对品牌经济相关理论的深入研究,结合最新的品牌生态经济学,采用回顾性研究方法回顾青岛市品牌经济的发展历程和发展模式;通过国内外城市品牌经济发展模式的比较总结青岛市品牌经济发展的优缺点,深刻分析青岛市品牌经济发展过程中存在的问题并进行原因分析,最终为青岛市政府进一步推进青岛市品牌经济的发展提供建设性意见。全文共分为三大部分。第一部分定义品牌经济内涵,提出了发展青岛市品牌经济对区域经济发展和资源合理配置等方面的重要意义。本节归纳总结了国外品牌经济发展的普遍规律及我国改革开放以来国内出现的青岛、广东、苏州、大连、温州等各种典型的品牌经济现象及模式。第二部分分析青岛品牌经济的四大阶段其青岛市品牌经济的发展现状及存在问题的分析。从回顾青岛品牌经济的发展历程入手,与国际国内品牌企业进行分析,为青岛市的品牌经济发展提供国内外经验借鉴。同时,着重分析青岛品牌经济发展过程中面临的问题和机遇,并对存在的问题进行深刻的原因分析,为第三部分提出青岛市进一步发展品牌经济的对策建议做好铺垫。第三部分提出青岛市在品牌经济发展上战略的方向、发展对策,着重从政府的公共政策角度提出新时期的发展对策,发挥政府的宏观调控作用,统筹企业的协作,调动行业协会的积极性,为青岛市提高区域竞争力、提升发展品牌经济的对策及建议。
[Abstract]:Taking advantage of Qingdao's unique regional advantages and marine resources, Qingdao Municipal Government has implemented brand economy since 1980s, which has achieved remarkable success and promoted the huge development of Qingdao's economy. At present, with the development of economic globalization, if Qingdao wants to continue to maintain and enhance its regional competitive advantage, it must further promote the development of brand economy and realize the brand industry to brand economy. The leapfrog development of brand economy to brand city promotes the sustainable development of Qingdao economy. This paper reviews the development process and development model of brand economy in Qingdao by reviewing the relevant theories of brand economy and combining with the latest brand ecological economics. This paper summarizes the advantages and disadvantages of the development of Qingdao's brand economy through the comparison of domestic and foreign urban brand economic development models, and deeply analyzes the problems existing in the development of Qingdao's brand economy and analyzes the causes. Finally, the Qingdao municipal government to further promote the development of Qingdao brand economy to provide constructive advice. The paper is divided into three parts. The first part defines the connotation of brand economy and puts forward the significance of the development of Qingdao brand economy to the development of regional economy and the rational allocation of resources. This section summarizes the general rules of the development of foreign brand economy and the typical brand economic phenomena and models of Qingdao, Guangdong, Suzhou, Dalian, Wenzhou and so on since China's reform and opening up. The second part analyzes the present situation and existing problems of Qingdao brand economy in the four stages of Qingdao brand economy. This paper reviews the development course of Qingdao brand economy, analyzes with the international and domestic brand enterprises, and provides domestic and foreign experience for the development of Qingdao brand economy. At the same time, the problems and opportunities in the development of Qingdao brand economy are analyzed, and the causes of the problems are analyzed deeply, which lays the groundwork for the third part to put forward the countermeasures and suggestions for the further development of the brand economy in Qingdao. The third part puts forward the strategic direction and development countermeasures of Qingdao in the development of brand economy, puts forward the development countermeasures in the new period from the angle of the government's public policy, exerts the macro-control function of the government, and co-ordinates the cooperation of the enterprises. To arouse the enthusiasm of trade associations, to improve the regional competitiveness of Qingdao, promote the development of brand economy countermeasures and suggestions.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F127;D63

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