“一带一路”背景下丝绸之路国际电影节的功能及推广策略探析

发布时间：2018-12-11 19:57

【摘要】：在"一带一路"战略构想的大背景下,国家新闻出版广电总局和陕西省人民政府、福建省人民政府联合举办以海、陆丝绸之路沿线国家为主体的"丝绸之路国际电影节",旨在以电影为纽带,促进新丝路沿线各国文化交流与合作,为各国建立更友好的合作关系创造条件。电影作为一种艺术形式,是目前群众性最广泛的艺术之一,百年的电影发展历程,留下了不胜枚举的精神瑰宝,它所带动的视觉文化己成为大众消费的重要方式。因此,电影在宣传和推广一个国家或地区的文化中具有得天独厚的优势,同时也成为向外推广这个国家或地区的文化最为合适的载体。而电影节在这一过程中的作用也不容忽视,它不仅仅是一种单纯的艺术欣赏,其背后的政治经济脉络往往在更大程度上发挥着作用;它在为普罗大众提供艺术盛宴的同时,也为传播、塑造所在国、所在地的文化发挥着举足轻重的作用。为此,文章将通过对两届丝绸之路国际电影节及其举办情况进行研究,探讨它在"一带一路"建设过程中所发挥的作用,并对它进一步推广以及如何在其他省市更好、更成功地举办丝绸之路国际电影节提供一些意见和建议。
[Abstract]:Against the background of Belt and Road's strategic concept, the State Administration of Press, publication, Radio, Film and Television, the people's Government of Shaanxi Province, and the people's Government of Fujian Province jointly organized the Silk Road International Film Festival, with countries along the Silk Road as the main body. The aim is to promote the cultural exchange and cooperation between countries along the New Silk Road and to create conditions for the establishment of more friendly cooperative relations. Film, as an art form, is one of the most extensive art in the mass at present. After a hundred years of film development, it has left innumerable spiritual treasures, and the visual culture it drives has become an important way of mass consumption. Therefore, the film has the unique advantage in propagating and popularizing the culture of a country or region, at the same time, it also becomes the most suitable carrier to popularize the culture of this country or region. The role of film festival in this process can not be ignored, it is not only a pure art appreciation, its political and economic context often plays a role to a greater extent; It not only provides the art feast for the general public, but also plays an important role in spreading and shaping the local culture. Therefore, through the study of the two sessions of the Silk Road International Film Festival and its holding, the article will discuss its role in the construction of "Belt and Road", and further promote it and how to better it in other provinces and cities. A more successful Silk Road International Film Festival offers some advice and advice.
【作者单位】：西北大学新闻传播学院;
【分类号】：J991.7;F125

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