“两廊一圈”战略下越南公路旅游发展策略研究

发布时间：2018-01-23 19:25

本文关键词： 两廊一圈公路旅游旅游感知旅游发展策略　出处：《华东师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：2006年中越两国签署了"两廊一圈"发展合作战略协约。经过十多年的发展,"两廊一圈"战略有效的促进了中越两国在双边关系、区域经济、交通、贸易和投资发展,极大的带动了越南旅游市场的发展,促进越南公路旅游基础设施和旅游服务水平的提高。随着中越政府"两廊一圈"战略合作的不断加深,两国政府积极努力的寻求各种促进双方旅游业发展的新举措。自2010年以来,中国一直都是越南最大的客源国,游客年增长量达20%,2016年越南接待中国游客数量大270万人次,占国外游客总量的27%。本文在分析中越"两廊一圈"战略的基础上,通过梳理越南旅游资源分布,分析越南公路旅游发展现状和存在的问题,通过对"两廊一圈"战略涉及的中国延边城市进行问卷调查,了解中国游客对越南公路旅游产品认知和出游意愿。针对近年来中国兴起的出境旅游和自驾车旅游,根据越南公路旅游特色和市场需求,有针对性的设计新公路旅游产品和线路以吸引中国游客,同时对如何有效的促进越南公路旅游发展,解决现存问题,提出了建议。全文研究内容共包含五个部分。一、绪论,介绍本文的研究背景,研究方法研究目的和意义以及研究的创新之处。二、"两廊一圈"战略下越南公路旅游发展分析,介绍"两廊一圈"战略下越南边境口岸城市资源分析和越南旅游业发展现状,包括旅游发展规模,旅行社分析和出入境口岸的管理等,同时分析"两廊一圈"战略对越南公路旅游发展的影响。三、越南公路旅游发展存在的问题、机遇和挑战,分析越南公路旅游发展存在的问题及面临的机遇和挑战。四、中国游客赴越南公路旅游意愿调查,通过问卷调查了解"两廊一圈"战略区域内中国边境口岸城市受访者对越南公路旅游的认知和出游意愿,了解受访者对语言、交通、基础设施、旅游服务、旅游线路和旅游商品的需求和关注点。五、越南公路旅游产品和线路设计,针对越南公路旅游发展现状,设计房车旅游产品和精品自驾线路。六、越南公路旅游发展建议,针对越南公路旅游现存的问题,提出相应的解决措施,促进越南公路旅游发展。
[Abstract]:In middle of 2006, Vietnam and Vietnam signed the "two corridors and one Circle" Development Cooperation Strategic Compact. After more than 10 years of development, the "two corridors and one Circle" strategy has effectively promoted bilateral relations, regional economy and transportation between China and Vietnam. The development of trade and investment has greatly promoted the development of Vietnam's tourism market, and promoted the improvement of the road tourism infrastructure and tourism service in Vietnam. With the deepening of the strategic cooperation between China and Vietnam government, "two corridors and one circle". The two governments are working hard to find new ways to boost tourism between the two countries. Since 2010, China has been Vietnam's biggest source of tourists, with annual growth of 20%. In 2016, Vietnam received 2.7 million Chinese tourists, accounting for 27% of the total number of foreign tourists. Based on the analysis of the strategy of "two corridors and one circle" between China and Vietnam, this paper combs the distribution of tourist resources in Vietnam. This paper analyzes the present situation and existing problems of highway tourism in Vietnam, and makes a questionnaire survey on Yanbian city of China, which is involved in the strategy of "two corridors and one circle". To understand Chinese tourists' knowledge of Vietnam road tourism products and their willingness to travel. According to the characteristics of Vietnam road tourism and market demand, aiming at the outbound tourism and self-driving tourism that have emerged in China in recent years. Targeted design of new highway tourism products and routes to attract Chinese tourists, at the same time how to effectively promote the development of highway tourism in Vietnam, to solve existing problems. Put forward some suggestions. The full text research content includes five parts. First, introduction, introduce the research background, research method research purpose and significance, and the innovation of the research. 2. Under the strategy of "two corridors and one Circle", this paper analyzes the development of Vietnam's road tourism, introduces the analysis of the resources of Vietnam's border ports under the strategy of "two corridors and one circle", and the present situation of Vietnam's tourism development, including the scale of tourism development. At the same time, it analyzes the impact of the strategy of "two corridors and one circle" on the development of highway tourism in Vietnam. Third, the problems, opportunities and challenges of the development of highway tourism in Vietnam. This paper analyzes the existing problems and opportunities and challenges in the development of highway tourism in Vietnam. 4. Investigation on the willingness of Chinese tourists to travel to Vietnam. Through the questionnaire survey to understand the "two corridors and one Circle" strategic area of Chinese border port city respondents to Vietnam road tourism awareness and travel will, understand the interviewees on language, transportation, infrastructure, tourism services. Fifth, Viet Nam road tourism products and routes design, according to the development of road tourism in Vietnam, the design of RV tourism products and boutique self-driving routes. 6. In view of the existing problems of Vietnam highway tourism, the paper puts forward the corresponding measures to promote the development of Vietnam highway tourism.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F593.33;F543.33

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