A港口物流公司竞争战略研究

发布时间：2018-03-28 03:09

本文选题：港口物流　切入点：供应链　出处：《华侨大学》2017年硕士论文

【摘要】：港口物流作为全球综合网络的主要功能性节点,是现代物流产业的重要组成。港口物流的内涵随着港口功能的发展,由传统货物搬运到综合物流中心转变。目前,世界主要港口都加快了物流业务发展。港口要发展必须确保港口物流快速可持续发展。这也是保持市场竞争力的最有效途径。泉州正在通过港口开发建设推动城市发展战略:充分发挥港口优势,逐步形成液体散货、外贸集装箱和国内贸易集装箱等货物运输枢纽;通过吸引大型物流组织,发展装卸货物、现代物流和临港综合物流服务。在港口物流公司的竞争中,竞争战略的制定决定了港口物流公司竞争能力的强弱,甚至成败。本文以A港口物流公司为研究对象。首先是公司现状分析,接着是竞争战略方案设计,最后提出了落实和控制实施。本文的研究应用了竞争战略理论,以泉州港口物流业为行业研究对象,以国有企业A港口物流公司作为实证案例,通过企业外部宏观环境和内部资源能力的匹配,提出了A港口物流公司的总体竞争战略。未来3-5年,A港口物流公司将继续依托集团优势,采用一体化竞争战略。具体的战略实施上,A港口物流公司要围绕“四个一”总体竞争战略方案,完善物流网络,建设信息平台,调整组织结构,强化实施控制。通过A港口物流公司的实例研究,对同类型企业具有一定的现实参考价值。
[Abstract]:Port logistics is the main function of the integrated global network node, is an important component of the modern logistics industry. Port logistics connotation along with the development of the port function, from the traditional cargo handling to integrated logistics center transformation. At present, the main ports in the world have accelerated the development of port logistics business. The development of port logistics to ensure rapid and sustainable development. This is the most effective way to maintain market competitiveness. Quanzhou is through the development and construction of ports to promote city development strategy: give full play to the advantages of the port, and gradually form a liquid bulk container, foreign trade and domestic trade container transport hub; by attracting large logistics organization, the development of modern logistics and port cargo handling, integrated logistics services in port logistics company. In the competition, competitive strategy determines the competitiveness of the port logistics company's strength, even the success or failure in this paper. A port logistics company as the research object. The first is the company present situation analysis, then design the strategy, finally put forward the implementation and control of implementation. This paper applied the theory of competitive strategy, Quanzhou port logistics industry as the research object, the state-owned enterprises A port logistics company as a case, through the enterprise the external macro environment and internal resources ability, put forward the overall strategy of A port logistics company. Over the next 3-5 years, A port logistics company will continue to rely on the advantages of the group, the integration of competitive strategy. The specific strategy implementation, A port logistics company should focus on the "four" overall strategy, improve the logistics network information platform construction, adjusting the organizational structure, strengthen the implementation of control. Through the case study of A port logistics company, has certain practical reference value for the same type enterprises.

【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F271;F552.6;F259.23

【参考文献】