中交集团公路养护业务竞争战略研究

发布时间：2018-04-09 03:19

本文选题：中交集团　切入点：公路养护业务　出处：《对外经济贸易大学》2017年硕士论文

【摘要】：我国公路行业从20世纪80年代开始到现在已经历了30年的快速发展,路网已经基本形成。随着公路通车里程和服务年限的增加,公路行业将从大规模建设期逐渐过渡到建养维护期,进入建设与养护并重的时期,这也为公路养护产业发展提供了广阔的市场空间。中交集团作为中国领先的交通基建企业,为充分把握市场机遇,将公路养护业务做大做强,需要进行顶层设计,制订适合自身发展的业务竞争战略。本文运用战略管理的基本理论及战略管理相关分析工具,以个案分析的方式,对中交集团的内外部环境和自身优劣势进行了系统分析,提出了中交集团养护业务竞争战略和目标,制定了战略实施的对策和措施,并对战略实施风险分析与控制进行了探讨,为中交集团养护业务的战略决策提供有益的参考和借鉴。
[Abstract]:China's highway industry has experienced 30 years of rapid development since 1980's, and the road network has basically formed.With the increase of highway mileage and service life, the highway industry will gradually transition from large-scale construction period to maintenance period, and enter the period of equal importance between construction and maintenance, which also provides a broad market space for the development of highway maintenance industry.As a leading transportation infrastructure enterprise in China, in order to fully grasp the market opportunities and make the highway maintenance business bigger and stronger, China Jiao Jiao Group needs to carry out top-level design and formulate a business competition strategy suitable for its own development.Using the basic theory of strategic management and the relevant analysis tools of strategic management, this paper makes a systematic analysis of the internal and external environment and advantages and disadvantages of Zhongjiao Group in the way of case study.This paper puts forward the competitive strategy and target of the maintenance business of Zhongjiao Group, formulates the countermeasures and measures for the implementation of the strategy, and probes into the risk analysis and control of the implementation of the strategy, which provides a useful reference and reference for the strategic decision of the maintenance business of the Group.
【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F542.6

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