曲阜市导向标识系统研究

发布时间：2018-05-10 19:27

本文选题：标识 + 导向标识系统　；参考：《曲阜师范大学》2017年硕士论文

【摘要】：随着曲阜市城市建设与经济发展的加快,城市道路网越来越复杂,建筑和广告、标识等参照物数量及密度的增加也使人们越发的眼花缭乱不易于快速定位。特别是这些参照物在城市发展过程中,不断的趋于同质化,大量外地旅客在陌生环境中的寻路行为难度增加。曲阜市原有的道路标牌已经不能以满足需求,这种情况下,就更加需要一套经过系统设计的城市导向标识系统,满足人们寻路需求,提高感受体验,增加城市的形象魅力。曲阜市的导向标识系统由于起步较晚、资金投入不足等问题,在受众体验和设计等方面存在较多问题。近些年对导向标识的设置投入有所提高,但因组织管理,资金投入等问题导致其导向标识系统在设置、造型、图形、颜色上的选取没有经过系统的考虑和设计,尤其与曲阜市的儒家文化底蕴不相契合,设置混乱,影响美感,许多导向标识直接复制其他城市,与周边环境格格不入。如何使曲阜市导向标识系统更加系统、规范、科学,成为我们亟待研究解决的问题。论文分为五个章节,首先介绍选题的背景、目的和意义,为本次的研究理清思路。然后从导向标识系统的概念出发,分析导向标识在城市环境中的产生、发展与功能定位,结合城市意象进一步理清导向标识应用在城市中的注意事项。接下来对曲阜市的规划布局、城市导向标识的现状进行调查分析,总结归纳曲阜市导向标识系统存在的问题。之后结合曲阜市特点和文化特色,研究探讨曲阜市导向标识优化设计的原则,更新定位导向标识系统的空间设置,以文化意蕴为核心,突出使用功能,通过色彩、图案造型、文字及材质方面进行分析,为规范优化曲阜市城市导向标识系统提供依据。最后对本次研究进行总结,并尝试对曲阜市导向标识的优化进行设计。
[Abstract]:With the acceleration of urban construction and economic development in Qufu City, the urban road network is becoming more and more complex, and the increase of the number and density of reference materials such as buildings and advertisements and signs makes it more difficult for people to locate quickly. Especially, these reference materials tend to homogeneity in the process of urban development, which makes it more difficult for a large number of foreign tourists to find their way in strange environment. The original road signs in Qufu can no longer meet the demand. In this case, it is even more necessary to design a system of urban guidance marking system to meet the needs of road finding, to improve the experience and to increase the image charm of the city. Due to the problems of late start and insufficient investment, Qufu has many problems in audience experience and design. In recent years, the investment in the setting of the guiding logo has been improved, but due to the problems of organization, management, capital investment, etc., the selection of the guiding marking system in setting, modeling, graphics and colors has not been systematically considered and designed. Especially with the Confucian culture in Qufu City do not agree, set up chaos, affect the aesthetic sense, many of the direct signs copied directly from other cities, incompatible with the surrounding environment. How to make Qufu City guidance marking system more systematic, standardized, scientific, become an urgent problem to be solved. The paper is divided into five chapters. Firstly, the background, purpose and significance of the topic are introduced. Then, based on the concept of guided marking system, this paper analyzes the emergence, development and function orientation of guided logo in the urban environment, and further clarifies the matters needing attention in the application of guided logo in the city with the combination of city image. Then the planning layout of Qufu city, the status quo of the city oriented marking are investigated and analyzed, and the problems existing in Qufu guidance marking system are summarized. Then combined with the characteristics and cultural characteristics of Qufu City, this paper studies and discusses the principles of the optimum design of the guiding logo in Qufu City, updates the spatial setting of the orientation and marking system, takes the cultural implication as the core, highlights the use of function, through color, pattern modeling, The text and material are analyzed to provide the basis for standardizing and optimizing Qufu city guidance marking system. Finally, the paper summarizes the research and tries to design the optimization of the guide mark in Qufu city.
【学位授予单位】：曲阜师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：U491.52

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