T外轮代理公司集装箱船舶业务竞争力研究
发布时间：2018-09-07 21:53
【摘要】：船舶代理业随着航运业的发展而产生,船舶代理业的发展不仅能促进我国的国际贸易,同时还能推动我国运输业的发展。船舶代理企业的兴衰又与船舶代理企业竞争力水平息息相关。要使船舶代理企业向着好的方向发展,提升船舶代理企业竞争力将成为研究的重点。近年来,由于我国放宽了对船舶代理企业的准入政策,导致船舶代理企业之间的市场竞争变得越发激烈,行业的获利空间也因此不断缩减。同时,受之前全球经济危机的影响,国际航运市场陷入低谷,即使到现在也没有完全恢复,这也给依附于国际航运业而产生的船舶代理行业带来了严重的发展危机。如何使船舶代理企业在复杂多变的市场环境中保持竞争优势,使企业得以生存并逐步发展起来,这是我国每个船舶代理企业都必须要面对并解决的问题。而船舶代理集装箱业务作为T外轮代理公司的核心业务,它对于提升企业竞争力有着极其重要的作用。本文在国内外研究成果的基础上,详细阐述船舶代理、企业竞争力以及集装箱业务等相关理论,再对T外轮代理企业发展状况以及市场环境进行了深入分析,并运用SWOT分析法,对其存在的竞争优势和劣势进行分析;查阅相关文献资料,结合企业实际情况,构建了 T外轮代理企业集装箱业务竞争力综合评价指标体系,通过层次分析确定指标权重,用模糊综合评价的方法对T外轮代理公司集装箱业务的竞争力进行综合评价,确定T外轮代理公司集装箱业务的竞争力处于“一般”等级,并且集装箱船代理业务在价值性、公司延展性和独特性方面也都处于“一般”水平,最后本文结合企业自身状况,从提升公司价值水平、提升公司延展能力以及提升公司独特性水平来提升T外代企业的集装箱业务竞争能力。
[Abstract]:With the development of shipping industry, the development of shipping agency industry can not only promote the international trade of our country, but also promote the development of our country's transportation industry. In recent years, the market competition among shipping agency enterprises has become more and more intense, and the profit space of the industry has been reduced. At the same time, the international shipping market has fallen into a low ebb due to the impact of the previous global economic crisis. At present, there is no complete recovery, which also brings a serious development crisis to the shipping agency industry which is dependent on the international shipping industry. How to make the shipping agency enterprises maintain competitive advantage in the complex and changeable market environment, so that the enterprises can survive and gradually develop, this is what every shipping agency enterprise in our country must face. As the core business of T shipping agency company, shipping agency container business plays an extremely important role in enhancing the competitiveness of enterprises. Based on the research results at home and abroad, this paper elaborates the relevant theories of shipping agency, enterprise competitiveness and container business, and then develops the T shipping agency enterprise. This paper makes a thorough analysis of the situation and market environment, and uses SWOT analysis method to analyze its competitive advantages and disadvantages; consults relevant literature, and combines with the actual situation of the enterprise, establishes a comprehensive evaluation index system of the container business competitiveness of the T shipping agency enterprise, determines the index weight through AHP, and uses fuzzy synthesis. The evaluation method evaluates comprehensively the competitiveness of the container business of T shipping agency company, and determines that the competitiveness of the container business of T shipping agency company is in the "general" level, and the container shipping agency business is in the "general" level in terms of value, company extensibility and uniqueness. Finally, this paper combines with the enterprise itself. In order to improve the container business competitiveness of T-outsourcing enterprises, we should enhance the company's value level, enhance the company's ductility and enhance the company's unique level.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F552
[Abstract]:With the development of shipping industry, the development of shipping agency industry can not only promote the international trade of our country, but also promote the development of our country's transportation industry. In recent years, the market competition among shipping agency enterprises has become more and more intense, and the profit space of the industry has been reduced. At the same time, the international shipping market has fallen into a low ebb due to the impact of the previous global economic crisis. At present, there is no complete recovery, which also brings a serious development crisis to the shipping agency industry which is dependent on the international shipping industry. How to make the shipping agency enterprises maintain competitive advantage in the complex and changeable market environment, so that the enterprises can survive and gradually develop, this is what every shipping agency enterprise in our country must face. As the core business of T shipping agency company, shipping agency container business plays an extremely important role in enhancing the competitiveness of enterprises. Based on the research results at home and abroad, this paper elaborates the relevant theories of shipping agency, enterprise competitiveness and container business, and then develops the T shipping agency enterprise. This paper makes a thorough analysis of the situation and market environment, and uses SWOT analysis method to analyze its competitive advantages and disadvantages; consults relevant literature, and combines with the actual situation of the enterprise, establishes a comprehensive evaluation index system of the container business competitiveness of the T shipping agency enterprise, determines the index weight through AHP, and uses fuzzy synthesis. The evaluation method evaluates comprehensively the competitiveness of the container business of T shipping agency company, and determines that the competitiveness of the container business of T shipping agency company is in the "general" level, and the container shipping agency business is in the "general" level in terms of value, company extensibility and uniqueness. Finally, this paper combines with the enterprise itself. In order to improve the container business competitiveness of T-outsourcing enterprises, we should enhance the company's value level, enhance the company's ductility and enhance the company's unique level.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F552
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