广州港黄埔老港码头发展策略研究

发布时间：2018-04-15 11:25

本文选题：港口 + 发展战略　；参考：《华南理工大学》2014年硕士论文

【摘要】：九十年代初期中国国民经济发展走入快车道，广州作为改革开放的前沿阵地，发达的珠江水系上不断建设新码头，特别是对深水码头的开发建设速度尤其快，引起了国内港口竞争的加剧，尤其是处于同一经济腹地的码头竞争更是日趋白热化。黄埔老港码头自从由国家交通部直属管理到下放到地方管理，港口的垄断地位逐渐被打破，虽然近年的业务指标和财务指标都不断创新高，但在激烈残酷的市场竞争环境下，如何保持自身优势，将公司做大做强，保持区域主枢纽港码头地位，是目前摆在经营者面前的现实挑战。因此，，加强对黄埔老港码头发展策略的研究势在必行，具有很好的现实意义。本文将企业发展战略、现代港口学、产业经济学、区域经济学等学科理论与广州港黄埔老港码头的实际经营发展结合起来，采用PEST分析、SWOT分析的方法，通过对黄埔老港码头发展外部环境分析、内部发展分析，深入剖析影响码头发展的主要因素，并找出黄埔老港码头的外部机会和威胁以及内部的优势和劣势，在此基础上制订了黄埔老港码头发展定位、发展目标，并对发展策略的有效实施提出了保障条件和对策措施的可行性建议。通过本文的研究，希望能为黄埔老港码头的可持续发展提供相关的理论和方法，为上级主管单位的宏观管理提供一点参考。
[Abstract]:In the early 1990s, the development of China's national economy entered a fast track. Guangzhou, as the front line of reform and opening up, continued to build new wharves on the developed Pearl River system, especially the deep-water wharfs.The domestic port competition intensifies, especially the wharf competition in the same economic hinterland is becoming more and more intense.Since Huangpu Laogang Wharf was managed by the State Ministry of Communications to be decentralized to local management, the monopoly position of the port has been gradually broken. Although the business indicators and financial indicators of recent years have constantly reached new highs, they have been subjected to fierce and cruel market competition.How to maintain its own advantages, to make the company bigger and stronger, and to maintain the status of the regional main hub port are the realistic challenges facing the operators at present.Therefore, it is imperative to strengthen the research on the development strategy of Whampoa Wharf, which is of great practical significance.This paper combines the theories of enterprise development strategy, modern port science, industrial economics and regional economics with the actual operation and development of Huangpu port wharf in Guangzhou, and adopts the method of PEST analysis.Through the analysis of the external environment and internal development of the Whampo-Laogang wharf, the main factors influencing the development of the wharf are analyzed, and the external opportunities and threats, as well as the internal strengths and weaknesses of the Whampo-Laogang Wharf are found out.On this basis, the development orientation and development goal of Whampo-Laogang terminal are worked out, and the feasible suggestions for the effective implementation of the development strategy are put forward.Through the research of this paper, it is hoped that it can provide relevant theories and methods for the sustainable development of Whampo-Laogang Wharf, and provide some reference for the macro management of superior units in charge.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F552.7

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