电子商务环境下X船舶代理公司的运营分析和改善研究

发布时间：2018-06-18 00:37

本文选题：电子商务平台 + 船舶代理　；参考：《天津大学》2014年硕士论文

【摘要】：电子商务平台诞生至今,经过技术与观念的不断创新,已经深入人心,成为重要的交易手段。随着互联网、WI-FI、智能手机,电子商务等的大量的普及,船舶代理的工作也受到了这些因素的冲击,原有的业务流程已经不能满足现有客户的需求。伴随着电子信息科技的发展,电子商务对船舶代理业务显得尤为重要。因此,本文研究电子商务平台对X船舶代理公司业务运营情况的影响,以提高和改善X船舶代理公司的运营情况,提高公司业务的电子化、信息化,加强部门间的合作,增加公司现有资源的利用率,最终通过电子商务平台使资源配置达到最优。本论文首先阐述了船舶代理行业发展的历史和现状以及电子商务环境下的行业发展。然后利用预测分析法对天津地区船舶代理市场进行了预测分析,得出了未来三年天津地区船舶代理市场的需求量,总结了船舶代理行业的功能与需求。通过对以X船舶代理公司为代表的船舶代理行业的深入剖析,得出X船舶代理公司运营过程中的优势和劣势,分析了公司存在的问题及面临的挑战及发展的方向。结合公司实际情况,针对电子商务环境下X船舶代理公司的运营情况提出了改善方案和提高服务质量及工作效率的管理策略;进一步,利用电子商务平台的预测与决策功能来帮助客户做好信息预测与辅助决策分析,为客户提供增值服务,提升船舶代理行业服务水平。
[Abstract]:E-commerce platform has become an important means of trading through the innovation of technology and concept. With the popularity of Internet WI-FI, smart phone, e-commerce and so on, the work of ship agent is also affected by these factors, the original business process can no longer meet the needs of existing customers. With the development of electronic information technology, electronic commerce is very important to ship agency business. Therefore, this paper studies the influence of E-commerce platform on the business operation of X Shipbuilding Agency Company, in order to improve and improve the operation of X Shipbuilding Agency Company, enhance the electronization and informatization of the company's business, and strengthen inter-departmental cooperation. Increase the utilization of the company's existing resources, and finally optimize the allocation of resources through the e-commerce platform. In this paper, the history and present situation of ship agency industry and the development of the industry under the environment of e-commerce are described. Then the forecast analysis method is used to forecast and analyze the ship agency market in Tianjin area, and the demand of the ship agency market in Tianjin area in the next three years is obtained, and the function and demand of the shipping agent industry are summarized. Based on the in-depth analysis of the ship agency industry represented by X ship Agency Company, the advantages and disadvantages of X ship Agency Company are obtained, and the existing problems, challenges and development direction of X ship Agency Company are analyzed. According to the actual situation of the company, the paper puts forward the management strategy of improving the quality of service and working efficiency in view of the operation of X Shipping Agency Company under the environment of electronic commerce. The function of forecasting and decision making of electronic commerce platform is used to help customers do well in information prediction and decision analysis, to provide value-added services to customers and to improve the service level of ship agency industry.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F724.6;F552.6

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