民间美术情感基因在包装设计中的传承

发布时间：2018-06-02 07:36

本文选题：民间美术 + 情感基因　；参考：《包装工程》2017年12期

【摘要】：目的归纳总结中国民间美术的情感基因,发掘中国民间美术情感设计规律;分析中国民间美术情感基因在包装设计中的建构方法和应用原则,力图创新包装设计方法。方法从中国民间美术的精神诉求出发,从中提取重要的、关键的情感因素进行分类分析;以传统情感因素与现代包装设计的关系为基点,探索将中国民间美术情感基因融入现代包装设计的方法和策略。结果将中国民间美术情感基因植入现代包装设计体系,从而创新包装设计方法、促进包装设计向个性化和差异化发展。结论通过对中国民间美术情感基因在包装设计中的应用研究,找到了民间美术蕴涵的情感与现代人的情感诉求的链接点,以及转化为现代包装设计中的情感表达方式与路径。
[Abstract]:Objective to summarize the affective gene of Chinese folk art, explore the law of Chinese folk art emotional design, analyze the construction method and application principle of Chinese folk art emotion gene in packaging design, and try to innovate the packaging design method. Methods based on the spiritual appeal of Chinese folk art, the important and key emotional factors were extracted and analyzed, based on the relationship between traditional emotional factors and modern packaging design. To explore the Chinese folk art emotional gene into the modern packaging design methods and strategies. Results the affective gene of Chinese folk art was implanted into the modern packaging design system so as to innovate the packaging design method and promote the development of packaging design towards individuation and differentiation. Conclusion by studying the application of Chinese folk art emotion gene in packaging design, we find the link point between the emotion contained in folk art and the emotional appeal of modern people, and the way to express emotion in modern packaging design.
【作者单位】：长沙理工大学;
【基金】：湖南省哲学社会科学基金项目(15YBA012) 湖南省教育科学规划项目(XJK014QTW003) 湖南省工艺美术产品设计中心开放基金项目(2015GYMS003)
【分类号】：TB482

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