动画技术:动画产品国际贸易的最大助推

发布时间：2018-02-27 15:17

本文关键词： 动画产品技术轨道经营范式国际贸易　出处：《同济大学学报(社会科学版)》2017年05期 　论文类型：期刊论文

【摘要】：动画产业在经历百年磨砺之后,终于迎来了国际化征程的春天。是哪些因素影响并推动了动画产业国际化道路的进程?归根结底,那就是"动画技术"的发展改变了以往的被动。为了厘清动画技术在动画产品国际贸易中所起到的加速器作用,文章从动画的两种技术,即动画制作技术和动画传播技术的变化与发展入手。一方面,分析了动画制作技术的演变:从手绘动画制作技术→计算机动画制作技术→云计算动画制作技术;另一方面,探究了动画传播技术的跨越:从电影动画传播技术→电视动画传播技术→计算机网络技术→移动互联网技术。文章重点论述了两类技术在各个阶段中的发展进程和技术轨道,特别是在这两类技术的作用下,动画企业由早期的单渠道经营模式转变为现在的多渠道经营模式,由此产生了丰厚的利润,与此同时,也揭开了动画产品国际贸易的新篇章。
[Abstract]:The animation industry has finally ushered in the spring of internationalization after a hundred years of grinding. What factors have influenced and promoted the process of internationalization of animation industry? In the final analysis, it is the development of "animation technology" that has changed the passivity of the past. In order to clarify the accelerator role of animation technology in the international trade of animation products, this paper starts with two kinds of animation technologies. On the one hand, this paper analyzes the evolution of animation production technology: from the point of view of hand-drawn animation production technology, the author begins with the change and development of animation production technology and animation communication technology. 鈫扖omputer animation production technology. 鈫扥n the other hand, it explores the leapfrogging of animation communication technology: from the movie animation communication technology. 鈫扵V Animation Communication Technology. 鈫扖omputer network technology. 鈫扢obile Internet technology. This paper focuses on the development process and technological track of two kinds of technologies in each stage, especially in the role of these two kinds of technologies. Animation enterprises changed from the early single-channel business model to the current multi-channel business model, which has generated rich profits. At the same time, it also opened a new chapter of international trade of animation products.
【作者单位】：东北大学工商管理学院;河北东软软件有限公司;
【基金】：2012年度国家社会科学基金项目“中国动画产业国际化经营对策研究”(项目编号:12BGL133) 2013年度教育部基本科研业务费重大科研项目“动漫云产业商业生态系统研究”(项目编号:N130823002)
【分类号】：J954;TP391.41

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