陕西生态水泥公司发展战略研究

发布时间：2018-01-14 08:25

本文关键词：陕西生态水泥公司发展战略研究　出处：《西安科技大学》2015年硕士论文　论文类型：学位论文

【摘要】：水泥行业是国民经济和社会发展中重要的基础原材料产业,在国民经济基本建设、工业基础建设以及其他相关建设领域具有不可替代的作用。2012年以来,受国家宏观经济增速下降的影响,水泥行业存在严重的产能过剩。另一方面,我国水泥产业能耗过高,环境污染严重。这些都导致了我国水泥产业整体的不景气。目前,陕西生态水泥股份有限公司在激烈的市场竞争面前还处于被动局面,如何谋划企业发展策略,积极应对残酷的竞争格局,扭转业绩下滑的不利局面,实现企业的长远发展,是企业亟需解决的首要问题。本文以陕西生态水泥公司为研究对象,运用产业组织理论和战略管理管理等知识,在PSET和波特五力模型的基础上,对其战略展开研究。首先分析了国内水泥行业面临的问题,发现存在产能过剩严重、同质化竞争严重和增长方式仍旧粗放等问题。通过分析确立了公司的优势、劣势、机会和威胁。提出了瞄准行业产业发展动态和积极推进“上大关小”的战略思路以及“巩固关中、抢占关天、北上陕北”的战略方向。构建以“淘汰落后产能、发展大型新型干法水泥工艺、积极推动循环经济发展和延伸产业链”为内容的发展战略,并提出提高管理水平、加大资本运作、做好人力资源开发、强化市场营销、加强风险管理和推进文化建设等保障措施。
[Abstract]:Cement industry is an important basic raw material industry in the national economy and social development. It plays an irreplaceable role in national economic infrastructure, industrial infrastructure construction and other related construction fields. Since 2012. Affected by the decline of the national macroeconomic growth rate, the cement industry has serious overcapacity. On the other hand, the energy consumption of the cement industry in China is too high. Environmental pollution is serious. All of these have led to the overall depression of the cement industry in China. At present, Shaanxi Ecological cement Co., Ltd. is still in a passive situation in the face of fierce market competition, how to plan the development strategy of enterprises. It is the most important problem for enterprises to actively deal with the cruel competition pattern, reverse the unfavorable situation of performance decline and realize the long-term development of enterprises. This paper takes Shaanxi Ecological cement Company as the research object. Based on the theories of industrial organization and strategic management, and on the basis of PSET and Porter's five-force model, the strategy is studied. Firstly, the problems faced by domestic cement industry are analyzed. Found that there are serious overcapacity, serious homogeneity competition and growth pattern is still extensive and other problems. Through the analysis to establish the company's strengths and weaknesses. This paper puts forward the strategic thinking of aiming at the development of industry and actively promoting "on the big pass and small" and the strategic direction of "consolidate the Guanzhong, seize the customs days, go north to the north of Shaanxi", and construct the strategic direction of "eliminating the backward production capacity." Develop large-scale new dry process cement technology, actively promote the development of circular economy and extend the industrial chain as the content of the development strategy, and put forward to improve the management level, increase the operation of capital, do a good job of human resources development. Strengthen marketing, strengthen risk management and promote cultural construction and other safeguards.
【学位授予单位】：西安科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.71

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