现代ICT环境下服装行业生态系统研究

发布时间：2018-01-27 23:48

本文关键词： ICT环境服装行业商业生态系统经典扎根理论　出处：《哈尔滨工业大学》2016年硕士论文　论文类型：学位论文

【摘要】：近年来,ICT技术的逐渐成熟与发展,正逐渐影响着社会生活的各个层面。射频识别、云计算等新兴技术的出现,使得许多行业内外部环境都发生了巨大的变化,企业在运营以及管理方面的ICT应用深度以及广度正在逐步加强。中国作为世界上最大的服装生产基地以及消费市场,在现代信息通讯技术环境中,其服装行业也正在顺应市场环境的变化,逐渐转变传统的发展思路与模式,提升服装生产与营销等各方面能力。探究在新的环境下服装行业生态系统的变化与发展趋势,将为服装企业的发展提供一定的借鉴与指导意义。本研究通过质化的研究方法,对现代ICT环境下服装行业的商业生态系统以及商业模式进行深入分析。以互联网为主要渠道,搜集Zara、优衣库、海澜之家等10家国内外服装企业商业活动的新闻、研究报告等相关资料。基于经典扎根理论,以实质性编码对资料进行分析,寻找服装企业商业活动之间的共性与区别,最终提炼出了59个相关概念以及14个主要范畴。进一步梳理了各个概念与范畴之间的关系之后,以客户价值主张为核心范畴,对各个范畴进行理论性编码,得到了现代ICT环境下服装行业生态系统层次模型,并在此基础上对其商业模式进行了构建。本文最终揭示了在ICT环境下服装行业商业生态系统的变化主要体现为技术环境的进步,目标市场的变化与各类线上平台型企业的进入。而其商业模式的创新,主要是由于服装企业基于客户价值主张,以ICT技术为支撑,对其生产模式、营销模式以及客户关系的重新思考,解释了其与传统商业思维的不同。以此为依据,为服装企业在商业实践提供了一些建议。本研究以现代ICT环境为背景,基于服装行业商业生态系统及商业模式,通过对几家典型服装企业的资料分析,对服装行业的成员构成以及其成员之间的相互关系进行了探究,对指导服装企业商业实践,引领后续研究,具有积极的意义。
[Abstract]:In recent years, the maturity and development of ICT technology is gradually affecting all aspects of social life, radio frequency identification, cloud computing and other emerging technologies. Many industries have undergone great changes in the internal and external environment. The depth and breadth of ICT application in the operation and management of enterprises are gradually being strengthened. As the world's largest clothing production base and consumer market, China is in the modern information and communication technology environment. Its clothing industry is also in line with the changes in the market environment, gradually changing the traditional development ideas and models. To improve the capacity of clothing production and marketing. Explore the changes and trends of the clothing industry ecosystem in the new environment. This study will provide some reference and guidance for the development of garment enterprises. This paper deeply analyzes the business ecosystem and business model of garment industry in modern ICT environment. Taking Internet as the main channel, we collect Zara and Uniqlo. Hailan House and other 10 domestic and foreign clothing enterprises business activities of the news, research reports and other relevant materials. Based on the classic rooted theory, with substantive coding to analyze the data. After looking for the commonness and difference between the commercial activities of garment enterprises, 59 related concepts and 14 main categories were extracted. After further combing the relationship between each concept and category. Taking the customer value proposition as the core category, this paper carries on the theoretical code to each category, obtains the clothing industry ecosystem level model under the modern ICT environment. Finally, this paper reveals the changes of the business ecosystem of garment industry under the environment of ICT, which is mainly reflected in the progress of the technological environment. The change of target market and the entry of all kinds of online platform enterprises. The innovation of its business model is mainly due to the clothing enterprise based on customer value proposition, supported by ICT technology, to its production model. The rethinking of marketing mode and customer relationship explains the difference between the marketing mode and traditional business thinking. Based on this, some suggestions are provided for garment enterprises in commercial practice. This research takes the modern ICT environment as the background. Based on the business ecosystem and business model of garment industry, this paper analyzes the data of several typical garment enterprises, and probes into the composition of the members of the clothing industry and the relationship between the members. To guide the business practice of garment enterprises, leading the follow-up study, has a positive significance.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.86

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