基于商业模式构造块的小米集团盈利能力提升研究
发布时间：2021-08-26 03:04
近年来,随着中国“互联网+”和“中国制造2025”战略目标的提出,发展智能制造将作为中国长期坚持的战略任务,宏观环境和新科技的发展也为智能制造业提供了发展机遇。伴随着经济发展、科技进步及供给侧改革的深入,市场上新的商业模式层出不穷,淘宝平台模式达到高点后发展受到瓶颈,共享经济一时受人追捧,随后逐渐被人遗忘,乐视网的生态链模式在上市后也很快遭遇财务危机,在市场竞争环境下商业模式体现了企业通过什么途径或方式来赚钱,好的商业模式应该通过盈利能力来验证。自2010年成立以来,小米集团积极进行商业模式创新,通过互联网方式造手机,开展技术创新、营销创新、并进行创新创业探索,在国内外打造了小米品牌;2018年小米集团在上市过程中其盈利模式备受市场关注。小米集团和乐视网曾经是生态链模式的竞争对手,小米集团在上市过程中就其估值,互联网变现能力、持续盈利能力等也遭到质疑,特别是证监会的84问至今没有得到回答,人们讨论的焦点问题归结于小米集团的商业模式及其盈利能力。本文在综合运用亚历山大.奥斯特瓦德商业模式画布基础上采用财务分析方法,对生态链企业小米集团的商业模式进行了模块化的剖析。本文首先针对盈利模式展开...
【文章来源】：广东外语外贸大学广东省
【文章页数】：97 页
【学位级别】：硕士
【文章目录】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
LIST OF ABBREVIATIONS
Chapter 1 Introduction
1.1 Research Background
1.2 Meaning of the Research
1.3 Research Subject
1.4 Research Methods
1.5 Research Structure
Chapter 2 Literature Review and Theoretical Basis
2.1 Literature Review
2.1.1 Research on Business model and profit model
2.1.2 Research on Ecological chain
2.1.3 Financial Analysis
2.2 Analysis Tools
Chapter 3 Case Description
3.1 Company Background
3.2 Focus issues
Chapter 4 Case Analysis
4.1 Profit model analysis
4.1.1 Key Activities
4.1.2 Revenue Streams
4.1.3 Cost Structure
4.1.4 Key Resources
4.1.5 Key Partners
4.1.6 International market
4.1.7 New retail
4.2 Business model summary
4.2.1 Business model canvas
4.2.2 Adrian J.Slywotzky profit model
4.3 Financial Analysis
4.3.1 Debt-paying ability Analysis
4.3.2 Operating Capability Analysis
4.3.3 Profitability Analysis
4.3.4 Growth analysis
4.3.5 Financial Analysis Conclusion
Chapter 5 Analysis of advantages and disadvantages based on business model
5.1 Business environment analysis
5.2 Evaluation of Building Block
5.2.1 Revenue Streams
5.2.2 Cost Structure
5.2.3 Profit model outlook
5.2.4 Strategic Pathway
5.3 Suggestions for Profit Model improvement
Chapter 6 Conclusion and Future Research
REFERENCE
本文编号：3363416
【文章来源】：广东外语外贸大学广东省
【文章页数】：97 页
【学位级别】：硕士
【文章目录】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
LIST OF ABBREVIATIONS
Chapter 1 Introduction
1.1 Research Background
1.2 Meaning of the Research
1.3 Research Subject
1.4 Research Methods
1.5 Research Structure
Chapter 2 Literature Review and Theoretical Basis
2.1 Literature Review
2.1.1 Research on Business model and profit model
2.1.2 Research on Ecological chain
2.1.3 Financial Analysis
2.2 Analysis Tools
Chapter 3 Case Description
3.1 Company Background
3.2 Focus issues
Chapter 4 Case Analysis
4.1 Profit model analysis
4.1.1 Key Activities
4.1.2 Revenue Streams
4.1.3 Cost Structure
4.1.4 Key Resources
4.1.5 Key Partners
4.1.6 International market
4.1.7 New retail
4.2 Business model summary
4.2.1 Business model canvas
4.2.2 Adrian J.Slywotzky profit model
4.3 Financial Analysis
4.3.1 Debt-paying ability Analysis
4.3.2 Operating Capability Analysis
4.3.3 Profitability Analysis
4.3.4 Growth analysis
4.3.5 Financial Analysis Conclusion
Chapter 5 Analysis of advantages and disadvantages based on business model
5.1 Business environment analysis
5.2 Evaluation of Building Block
5.2.1 Revenue Streams
5.2.2 Cost Structure
5.2.3 Profit model outlook
5.2.4 Strategic Pathway
5.3 Suggestions for Profit Model improvement
Chapter 6 Conclusion and Future Research
REFERENCE
本文编号：3363416
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