公安微博的特征及其运营策略研究

发布时间：2018-04-27 12:40

本文选题：公安微博 + 公安宣传　；参考：《中国政法大学》2011年硕士论文

【摘要】：随着自媒体时代的到来和大众消费文化趋向于浅阅读,微博客成为当下最流行的信息传播方式之一。在这种时代背景下,为了响应建设法治政府、服务政府的号召,公安宣传与时俱进,开通了公安微博。从“平安肇庆”到“平安北京”,短短的一年时间,全国各级公安机关已经开通了1000多个微博客。公安微博以开放的姿态、透明的信息服务树立了公安机关良好的公众形象,改善了警民沟通的渠道,赢得媒体和民众的一致好评。但公安微博在飞速发展的同时也遇到一些困扰和问题,针对公安微博发展的现状,本文尝试做一个描述性研究,试图通过对公安微博产生的背景、兴起原因、内容等方面进行一个梳理,并以在新浪微博上开通的公安微博为例,探求公安微博的特点,思考如何更好的运营以提升公安微博作为公安宣传新兴方式的功效。本文一共有四章,第一章概述公安微博出现的时代背景和兴起的原因,并对公安微博做概念的界定和类型的划分。第二章通过比较的方式,将公安微博做一个纵向和横向的对比,归纳出公安微博在传播主体、传播内容和受众三方面的特征。第三章和第四章从运营策略的角度,分析公安微博对公安自身建设和社会发展产生的积极功效,并针对目前公安微博存在的缺陷从理论和操作两个层面提出针对性的改进策略。本文选择公安微博作为研究对象,以现状描述和实证分析两种方法分析公安微博,发现其所具有的一些独特特征,寻找其在传播活动中的独特功效。希望能对改善公安部门的工作和推进服务型政府建设做些贡献。
[Abstract]:With the arrival of the media era and the trend of mass consumption culture towards shallow reading, Weibo has become one of the most popular ways of information dissemination. Against this background, in order to respond to the call of building a government ruled by law and serving the government, public security propaganda kept pace with the times and opened public security bureau Weibo. From "Ping an Zhaoqing" to "Ping an Beijing", public security organs at all levels have opened more than 1000 Weibo visitors in a short period of one year. With an open attitude and transparent information service, public security Weibo has set up a good public image of the public security organs, improved the channels of communication between the police and the people, and won unanimous praise from the media and the public. However, while the police Weibo is developing rapidly, he is also encountering some difficulties and problems. In view of the present situation of the development of public security officer Weibo, this paper attempts to do a descriptive study, and tries to make a descriptive study on the background of the emergence of public security police Weibo and the reasons for its rise. The content and other aspects of a combing, and in Sina Weibo on the opening of the public security Weibo as an example, explore the characteristics of public security Weibo, thinking about how to better operation to enhance the public security as a new form of public security publicity effectiveness. There are four chapters in this paper. The first chapter summarizes the background and reasons of the emergence of police Weibo, and defines the concept and the type of the concept. In the second chapter, the author makes a vertical and horizontal comparison between Weibo and public security officer Weibo, and concludes three characteristics: the main body, the content and the audience. The third and fourth chapters analyze the positive effects of public security Weibo on the construction and social development of public security from the angle of operation strategy, and put forward the corresponding improvement strategies from two aspects of theory and operation in view of the defects existing in current public security Weibo. In this paper, Weibo is chosen as the object of study, and the two methods of description and empirical analysis of the present situation are used to analyze the public security Weibo, and some unique characteristics are found, and its unique effect in the communication activities is found. Hope to improve the work of public security departments and promote the construction of service-oriented government to make some contributions.
【学位授予单位】：中国政法大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：D631.1

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