自媒体传播视角下的当代中国马克思主义大众化

发布时间：2018-06-11 15:36

本文选题：自媒体 + 当代中国　；参考：《中共江苏省委党校》2015年硕士论文

【摘要】：推进当代中国马克思主义大众化是党的十七大明确提出的理论课题,对于建设中国特色社会主义理论道路具有重要的理论意义和现实意义。在当代中国最新的历史条件之下,马克思主义传播的社会环境及其所面对的受众都发生了重要变化,这对进一步推动马克思主义大众化提出了新的要求。尤其是随着自媒体的不断发展和广泛应用,极大地改变了传统媒体时代的传播模式,引起了马克思主义的整个传播环境的变化。一方面,自媒体为马克思主义大众化提供了新的传播渠道,另一方面,自媒体信息的海量化、信息传播的随意性等问题也给马克思主义大众化带来了新的挑战。因此,本文在此现实背景之下,提出从自媒体的视角研究当代中国马克思主义大众化的传播环境,对于自媒体时代的马克思主义大众化研究,有利于理清当代中国马克思主义大众化所面临的传播环境,认识新媒体的传播优势,使其发挥于马克思主义大众化的传播过程,这对于当前推进我国马克思主义大众化的具体举措具有重大的现实意义。文章首先阐述了自媒体的具体内涵和传播特征,对当代中国马克思主义大众化的内涵进行了准确的定义,从传播学的视角分析了当代中国马克思主义大众化过程中蕴含的各个传播要素,包括传播者、传受者、媒介、讯息和反馈,在分析要素的基础上进一步构建了当代中国马克思主义大众化的传播模式图,这有助于我们整体而清晰地把握马克思主义大众化的整个动态传播过程。文章分析了当代中国马克思主义大众化在自媒体时代所面临的挑战,自媒体传播对马克思主义的主导性地位构成了一定威胁,同时,也在拓展传播渠道、丰富传播内容和创新传播形象等方面给马克思主义大众化提供了新的机遇。基于以上分析,文章着重提出了当代中国马克思主义大众化在自媒体时代的传播路径。首先要充分利用各种新媒体的传播媒介,用多媒体互动的方式拓展马克思主义的传播形态,联动广播电视网、互联网、电信网三网融合,全面覆盖马克思主义的传播范围。根据人民群众的需求,创新马克思主义的传播内容和表现方式,用更亲民生动的语言传播马克思主义,赢得受众的兴趣和关注。利用自媒体优势,拓宽马克思主义的传播主体和受众,打破精英式传播的局限,实现所有人对所有人的传播。同时,也要加强对自媒体的信息监管,坚持党的领导,努力营造有利于当代马克思主义大众化的传播环境。
[Abstract]:To promote the popularization of Marxism in contemporary China is a theoretical subject put forward by the 17th National Congress of the CPC, which has important theoretical and practical significance for the theoretical road of building socialism with Chinese characteristics. Under the latest historical conditions of contemporary China, the social environment of Marxism dissemination and the audience that it faces have all undergone important changes, which has put forward new requirements to further promote the popularization of Marxism. Especially with the continuous development and wide application of self-media, it has greatly changed the communication mode of the traditional media era and caused the change of the whole communication environment of Marxism. On the one hand, the self-media provides a new channel for the popularization of Marxism, on the other hand, the problems of the quantification of the media information and the randomness of the dissemination of information also bring new challenges to the popularization of Marxism. Therefore, under this realistic background, this paper proposes to study the spreading environment of Marxism popularization in contemporary China from the perspective of self-media, and to study the popularization of Marxism in the era of self-media. It is beneficial to clarify the communication environment faced by the popularization of Marxism in contemporary China, to understand the superiority of the new media, and to make it play a role in the process of popularization of Marxism. It is of great practical significance to promote the popularization of Marxism in China. The article first elaborates the concrete connotation and the dissemination characteristic of the self-media, carries on the accurate definition to the contemporary Chinese Marxism popularization connotation. From the perspective of communication, this paper analyzes the elements of communication in the process of popularization of Marxism in contemporary China, including communicators, receivers, media, messages and feedback. On the basis of the analysis of the elements, this paper further constructs the spreading mode map of the popularization of Marxism in contemporary China, which is helpful for us to grasp the whole dynamic spreading process of the popularization of Marxism as a whole. This paper analyzes the challenges faced by the popularization of Marxism in contemporary China in the era of self-media. Self-media communication poses a certain threat to the dominant position of Marxism, and at the same time, it is also expanding the channels of communication. Enriching the content of communication and innovating the image of communication provides a new opportunity for the popularization of Marxism. Based on the above analysis, the article puts forward the spreading path of the popularization of Marxism in the era of self-media. First of all, we should make full use of all kinds of new media to expand the communication mode of Marxism by means of multimedia interaction, and combine the three networks of radio and television network, Internet and telecommunication network to cover the spread scope of Marxism in an all-round way. According to the needs of the people, we should innovate the content and expression of Marxism, spread Marxism in a more pro-people and vivid language, and win the interest and attention of the audience. The advantage of self-media should be used to broaden the subject and audience of Marxism, break the limitation of elite communication, and realize the communication of all people. At the same time, we should also strengthen the information supervision of the media, adhere to the leadership of the Party, and strive to create an environment conducive to the popularization of contemporary Marxism.
【学位授予单位】：中共江苏省委党校
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D61;G206

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