学术虚拟社区知识贡献意愿影响因素的实证研究——KCM和TAM视角
发布时间：2018-09-06 12:00
【摘要】：基于知识贡献动机(Knowledge Contributing Motivation,KCM)和技术接受模型(Technology Acceptance Model,TAM)视角,构建学术虚拟社区知识贡献意愿影响因素的理论研究框架,以学术虚拟社区204份有效调查问卷为样本,采用结构方程建模方法进行实证数据分析。研究结果表明,感知有用性、感知易用性和乐于助人对知识贡献意愿产生直接的正向影响,且感知易用性也通过感知有用性间接地正向影响知识贡献意愿;信任氛围、激励均通过感知有用性与感知易用性间接地正向作用于知识贡献意愿,而自我效能的间接正向作用效应却不显著。
[Abstract]:Based on the perspective of knowledge contribution motivation (Knowledge Contributing Motivation,KCM) and technology acceptance model (Technology Acceptance Model,TAM), a theoretical research framework of influencing factors of knowledge contribution willingness of academic virtual community is constructed. 204 effective questionnaires in academic virtual community are taken as samples. The structural equation modeling method is used to analyze the empirical data. The results show that perceived usefulness, perceived usability and helpfulness have a direct positive impact on the willingness to contribute to knowledge, and perceived usability indirectly positively affects the willingness to contribute to knowledge through perceived usefulness; the atmosphere of trust. Motivation indirectly positively affects the willingness to contribute knowledge through perceived usefulness and perceived usability, but the indirect positive effect of self-efficacy is not significant.
【作者单位】： 山西财经大学管理科学与工程学院;
【基金】：国家社会科学基金项目(16BGL041)
【分类号】：D669.3
，
本文编号：2226289
[Abstract]:Based on the perspective of knowledge contribution motivation (Knowledge Contributing Motivation,KCM) and technology acceptance model (Technology Acceptance Model,TAM), a theoretical research framework of influencing factors of knowledge contribution willingness of academic virtual community is constructed. 204 effective questionnaires in academic virtual community are taken as samples. The structural equation modeling method is used to analyze the empirical data. The results show that perceived usefulness, perceived usability and helpfulness have a direct positive impact on the willingness to contribute to knowledge, and perceived usability indirectly positively affects the willingness to contribute to knowledge through perceived usefulness; the atmosphere of trust. Motivation indirectly positively affects the willingness to contribute knowledge through perceived usefulness and perceived usability, but the indirect positive effect of self-efficacy is not significant.
【作者单位】： 山西财经大学管理科学与工程学院;
【基金】：国家社会科学基金项目(16BGL041)
【分类号】：D669.3
，
本文编号：2226289
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