我国新农村发展中传播媒体的责任研究

发布时间：2018-01-20 02:23

本文关键词： 新农村传播传播媒体责任　出处：《安徽农业大学》2015年硕士论文　论文类型：学位论文

【摘要】：我国的新农村近年来,在新的形势下,取得了很多发展的成果。在看得见的农村公共事业中,农村的教育得到了重视,农村的医保、社保体系,逐步建立并完善,农村的卫生环境得到了改良,有线电视、网络的入户率也在逐步提高。“饮水思源”,这一系列成果得益于国家对“三农”的重视,受惠于持续出台的相关文件,以及政策的组织实施。伴随着新农村发展的轨迹,传播媒体与新农村的正常关系,应由远及近,由疏至亲。这不仅是传播媒体作为农村公共事业一部分,所应当给予的倾情奉献,更是新农村发展这一特定的历史背景,对传播媒体所提出的合理要求。为探求传播媒体与新农村的理论和实践渊源,两年内,在查找、了解农村与区域发展专业,在部分高校本科阶段所开的课程,以及本校研究生阶段的所有课程中,所收获到的跨专业、跨学科间的知识贯穿和融合,开启了本文对传播媒体与新农村发展的交互性和同质性的思考。在前人的理论框架建构下,本文从权利和义务的视角,提出了构建传播媒体在农村的沟通网络,设置沟通网络的把关人或意见领袖,把传播媒体对农村的时有时无或集中时段的关注,转变为自发、自觉可持续性的关注,以及将传播学提倡的受众反馈,转变为传播媒体自身的反馈,和建立专门的农村报道队伍等一系列新的见解,这是本文较为创新之处。当然,由于衡量传播媒体的责任体系,目前在中西方尚没有科学、唯一、标准的指标。因此,只能从已有的为大多数学者所推崇的相关理论体系中寻求答案,随着传播媒体生态环境的变化,其责任的衡量尺度也随着略有波动。再者,对传统媒体和现代媒体的信息统计,以往过期信息的搜索与整理,客观上存在一定的限制,加上现代媒体每天在不同的时间段,都有滚动新闻的更新。所以,对信息量的掌握可能存在着小范围的误差。在第一章的引言部分,得益于文献综述的方法,本文总结了国内外关于传播媒体责任的理论研究成果,以及中外学者在传播媒体与农村研究中的科学发现,这些已有的研究背景,带来了宝贵的写作灵感。在第二章的理论阐述中,本文对新农村、传播、传播媒体、责任这四个核心概念进行了界定,并依据马克思、拉斯韦尔、赖特、麦奎尔的相关理论,建立了传播媒体的责任理论模型,明确了其在新农村发展中的权利和义务。在第三章的现状部分,本文对传播媒体资源、设施在新农村发展中的主、客观现状进行了描述,指出了主观媒体资源呈现的问题,以及客观数字鸿沟带来的影响。在第四章的分析问题部分,通过案例分析、内容分析、文本结构分析、对比分析等方法,结合运用年度和季度数据,找出传播媒体存在的责任问题,分析问题的成因。有了研究背景、理论概述、主、客观现状、问题及成因分析的铺垫,在第五章的结论部分,本文得出了结论和建议：媒介责任的坚守,需依靠三方面的共同努力,即政府的策略指导、媒体的自我改良,和农民的积极进取。
[Abstract]:The new countryside of our country in recent years, in the new situation, made a lot of achievements in the development of rural public utilities. In the visible, rural education has been paid attention to, rural health insurance, social security system, gradually establish and perfect, rural sanitation improvement, cable television, network penetration is gradually improving. "Never", a series of achievements thanks to the countries of the "three rural" attention, thanks to the continued introduction of relevant documents, and policy implementation. With the new rural development, normal relations between the media and the new agricultural village, by far and near, by the sparse loved ones. This is not only the media as a part of rural public utilities, which should give the portrait of dedication, is the new rural development in this particular historical background, the reasonable requirements of media. To explore media theory and new countryside The origin and practice, within two years, in the search, the understanding of rural and regional development professional, opened in part of undergraduate courses and graduate school stage all courses, cross major to harvest, interdisciplinary knowledge through open and integration, this article reflects on the interaction and homogeneity of the media with the new rural development. In the construction of the theoretical framework of predecessors, this paper from the perspective of rights and obligations, put forward the construction of media in rural communication network, the gatekeeper or opinion leaders set communication network, the media in rural areas from time to time or time to focus attention, spontaneous, conscious sustainability concerns, and promote the communication of audience feedback, change the feedback for the media itself, and the establishment of specialized personnel in rural areas reported a series of new ideas, this is the innovation when. However, due to the measure of the media responsibility system, at present in the west is not only scientific, standard, index. Therefore, only to seek the answer from the existing is respected by most scholars of the relevant theoretical system, with the changes of media ecological environment, measure its responsibility with a slight fluctuation. Furthermore, information the statistics of the traditional media and modern media, the outdated information searching and sorting, there are certain restrictions on the objective, combined with modern media every day in different time periods, there are rolling news updates. So, to grasp the amount of information there may be a small range of error. In the first chapter of the introduction. Thanks to the method of literature review, this paper summarizes the theoretical research on the media responsibility at home and abroad, and foreign scholars in the media and rural research in scientific discovery, the existing research The background, bring valuable inspiration. In the second chapter in the theory of the new countryside, communication, media, the four core concepts of responsibility were defined, and according to Marx, Lasswell, Wright, Mcguire's theory, established the theoretical model of media responsibility, clear the rights and the duty in the new rural development. In the current part of the third chapter, the resources of the media, in the new facilities in rural development, described the objective situation, points out the problems of subjective media resources, and the influence of objective digital divide brings. In Chapter fourth part analyzes the problem, through the case analysis, content analysis, text structure analysis, comparative analysis and other methods, combined with the use of annual and quarterly data, find out the responsibility of media exists, analyzes the cause of formation problems. The research background, theoretical overview, The main objective situation, problems and causes analysis are paving the way. In the fifth chapter's conclusion, this article draws the conclusion and suggestion: the adherence to media responsibility depends on three aspects of joint efforts, namely, government's strategic guidance, media self improvement and farmers' initiative.

【学位授予单位】：安徽农业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D422.6;G206

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