广西县区级政务微信扩散影响因素研究

发布时间：2018-03-22 09:48

本文选题：政务微信扩散　切入点：技术创新扩散　出处：《广西大学》2016年硕士论文　论文类型：学位论文

【摘要】：随着微信用户数量呈几何级的增长,越来越多的政府部门开始接纳政务微信这项技术,通过注册“微信公众平台”账户,开通政务微信公众账号,发布权威政务信息,与微信用户进行互动交流,并且提供相应的公共服务,政务微信在处于工业化和城镇化进程的广西各个县区获得了快速的扩散。对此,本研究聚焦广西县区级政务微信扩散影响因素。在理论探讨层面,本研究通过梳理Berry-Berry的创新扩散模型,结合政务微信的概念及内涵,将技术创新扩散理论应用于政务微信扩散的研究,拓宽该理论的应用范围。本研究依照Berry-Berry的创新扩散模型,从动机、政府资源及障碍、外部环境三个视角出发,假设手机用户规模、互联网宽带用户规模、人口资源、公共财政资源、社会保障压力、市级政府压力、同级政府间学习与竞争七个因素影响广西县区级政务微信的扩散。在实证分析层面,通过对手机用户规模、互联网宽带用户规模、人口资源、公共财政资源、社会保障压力、市级政府压力、同级政府间学习与竞争七个因素进行负二项回归,本研究挖掘出手机用户规模、互联网宽带用户规模、人口资源、公共财政资源、同级政府间学习与竞争五大因素显著地影响广西县区级政务微信的扩散。通过将五大显著影响因素的标准化系数进行排序,本研究认为对广西县区级政务微信扩散起最大影响作用的是公共财政资源因素,其次是人口资源因素,紧接着是手机用户规模因素、再者是同级政府间的学习和竞争因素,最后则是互联网宽带用户规模因素。在对策研拟层面,围绕影响政务微信扩散的五大因素,本研究提出以下四点建议,旨在更好地推动政务微信在广西各个县区发展。第一,加强财政资金投入,完善电子政务技术资源整合。第二,注重政务微信运营队伍的建设,保障政务微信发挥应有作用。第三,畅通“触网”民众的沟通交流渠道,提高政务微信影响力。第四,提升广西各县区政府部门政务微信服务的学习、竞争意识。
[Abstract]:With the growth of the number of WeChat users, more and more government departments begin to accept the technology of WeChat. By registering the account of "WeChat Public platform", the government WeChat public account will be opened, and authoritative government information will be released. Interacting with WeChat users and providing corresponding public services, WeChat has gained a rapid spread in the counties and regions of Guangxi, which are in the process of industrialization and urbanization. This study focuses on the factors affecting the diffusion of government WeChat at county level in Guangxi. At the theoretical level, this study combs the innovation diffusion model of Berry-Berry and combines the concept and connotation of WeChat. The theory of diffusion of technology innovation is applied to the research of government affairs WeChat diffusion, and the scope of application of this theory is broadened. According to the innovation diffusion model of Berry-Berry, this study starts from three perspectives: motivation, government resources and obstacles, and external environment. Suppose the size of mobile phone users, Internet broadband users, population resources, public financial resources, social security pressures, municipal government pressures, There are seven factors that influence the spread of WeChat at the county level in Guangxi. At the level of empirical analysis, the paper analyzes the scale of mobile phone users, Internet broadband users, population resources, public financial resources, social security pressure. Under the pressure of municipal government, the seven factors of peer government learning and competition are negative binomial regression. This study excavates the scale of mobile phone users, Internet broadband users, population resources, public financial resources, Five factors of inter-governmental learning and competition at the same level significantly affect the spread of WeChat at county level in Guangxi. This study believes that the greatest influence on the spread of WeChat at county level in Guangxi is the public financial resource factor, followed by the population resource factor, followed by the mobile phone user scale factor, and the learning and competition factor among the governments at the same level. Finally, it is the Internet broadband user scale factor. At the level of countermeasure development, around the five factors that influence the spread of government WeChat, this study puts forward the following four suggestions, in order to better promote the development of government WeChat in every county and district of Guangxi. First, Strengthen financial investment, perfect the integration of e-government technical resources. Second, pay attention to the construction of government WeChat operation team, ensure that government WeChat play its due role. Third, unblock the communication and communication channels of the people who "touch the net". Improve the influence of government WeChat. Fourth, improve the learning and competitive consciousness of government WeChat service in various counties and districts of Guangxi.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：D63

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