西安市西大街特色商业街区发展评价研究

发布时间：2018-01-03 10:45

本文关键词：西安市西大街特色商业街区发展评价研究　出处：《西安建筑科技大学》2014年硕士论文　论文类型：学位论文

【摘要】：近年来，，随着我国城市化进程的加快，人们消费能力的提升和自由可支配的时间的增多，人们对商业街的需求发生了很大的变化。从过去单纯的满足购物需求，发展到现在对购物、餐饮、休闲、娱乐为一体的多方位、立体化的需求。国内掀起了一股新建或改造商业街的热潮，各地区不惜重金打造标志性特色商业街。不仅可以为本地居民提供购物、娱乐、休闲的场所，也是城市新的旅游景点。然而在这一背景下特色商业街的发展却呈现出趋同化的趋势。因此构建一套关于特色商业街的评价指标体系来检验其发展效果是一项十分必要的课题。西安市西大街是西安市历史最悠久的商业街之一，拥有优良的文化资源及深厚的历史沉淀。自2001年起，由西安市、莲湖区两级政府投资对其进行大规模的改造，然而改造后的西大街并没有达到人们预期的“金街”状态。因此，西大街的发展急需理论和实践上的探讨。首先，详细介绍了西安市西大街的发展演变以及经营现状，并对其进行SWOT分析，指出西大街未来应走商旅文结合的道路。其次，剖析特色商业街评价系统以及解析特色商业街区与多学科、多维度层面的理论关联。运用层次分析法从文化系统、商业系统、管理系统、环境系统、交通系统五个方面构建了特色商业街评价模型。运用模糊综合评价法对西大街的发展进行计算，得出西大街发展的定量分析。结果显示文化系统评价等级为合格、商业系统评价等级为不合格，管理系统评价等级为不合格，环境系统评价等级为中，交通系统评价等级为中。最终得出西大街评价等级为合格。然而，与其巨大的投入相比，西大街并未发挥其应有的潜力。因此，综合上述定性与定量分析得出西大街发展存在的问题：文化内涵有待挖掘、商业效益较差、管理效率较低、环境系统有待完善、交通系统不发达。并分别从五大系统提出对策建议，以期对西大街的发展有所助益。
[Abstract]:In recent years, with the acceleration of China's urbanization process, people's consumption capacity and free time increase, people's demand for commercial streets has changed a lot. From the past, to meet the demand for shopping. To the present development of shopping, catering, leisure, entertainment as one of the multi-directional, three-dimensional demand. Domestic set off a new or transformation of the commercial street upsurge. All regions do not hesitate to build iconic characteristic commercial streets. Not only can they provide shopping, entertainment and leisure places for local residents. It is also a new tourist spot in the city. However, under this background, the development of characteristic commercial street is showing a trend of assimilation. Therefore, it is a ten items to construct a set of evaluation index system about characteristic commercial street to test its development effect. Divide the necessary subject matter. Xi'an West Street is one of the oldest commercial streets in Xi'an City, with excellent cultural resources and deep historical precipitation. Since 2001, Xi'an City. Two levels of government investment in Lianhu District have transformed it on a large scale, but the reconstructed West Street has not reached the expected "Golden Street" state. Therefore, the development of West Street is in urgent need of theoretical and practical discussion. First of all, it introduces the development and development of Xi'an Street and the current situation of its management in detail, and carries on the SWOT analysis to it, pointing out that the future of West Street should take the road of combination of business travel and text. Secondly. Analysis of the characteristic commercial street evaluation system and analysis of the characteristics of commercial blocks and multi-disciplinary, multi-dimensional theoretical correlation. The use of analytic hierarchy process from cultural systems, business systems, management systems, environmental systems. The evaluation model of characteristic commercial street is constructed in five aspects of traffic system, and the development of West Street is calculated by fuzzy comprehensive evaluation method. The results show that the evaluation grade of cultural system is qualified, that of commercial system is unqualified, that of management system is unqualified, and that of environmental system evaluation is middle. The evaluation grade of traffic system is middle. Finally, the evaluation grade of West Street is qualified. However, compared with its huge investment, West Street does not give full play to its due potential. Comprehensive qualitative and quantitative analysis of the West Street development problems: cultural connotation to be excavated, commercial efficiency is poor, management efficiency is low, the environmental system needs to be improved. The traffic system is not developed, and the countermeasures and suggestions are put forward from five systems in order to help the development of West Street.
【学位授予单位】：西安建筑科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：C912.81

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