《中国妇女报》职业女性媒介形象研究

发布时间：2018-02-24 17:05

本文关键词： 《中国妇女报》职业女性媒介形象　出处：《新疆大学》2017年硕士论文　论文类型：学位论文

【摘要】：职业女性是随着社会的发展而出现的新的女性群体。一定程度上,职业女性是社会性别平等进步的标志。随着女性就业规模的扩大,女性参与政府和企业决策管理的比重也在不断增加。然而,职业女性从诞生之初起,就面临着事业家庭难两全的双重角色冲突困境。传统的“贤妻良母”的社会期待不再适合职业女性,公众对职业女性有了新的社会期待。本文以《中国妇女报》近五年(2012年——2016年)间有关职业女性的报道作为研究样本,采用内容分析法和文本分析法对样本进行分析,研究《中国妇女报》建构的职业女性的媒介形象。本文以研究《中国妇女报》职业女性的报道为切入点,分析其建构的职业女性的媒介形象,剖析其所体现的理念和社会性别意涵。本文采用内容分析法对报道进行统计分析,包括报道的版面分布、报道体裁、报道主题以及职业女性的职业、职业女性的角色和职业女性的品质特征。采用文本分析法,选取有代表性的报道,从标题、文本等方面进行解读和分析,总结出《中国妇女报》建构的职业女性的媒介形象。根据《中国妇女报》建构的职业女性的媒介形象,剖析《中国妇女报》职业女性媒介形象建构的特点、理念以及社会性别意涵。通过以上研究,发现报纸在职业女性媒介形象建构中的积极意义和不足之处,以期为以后的相关研究提供参考和借鉴。
[Abstract]:Working women are a new group of women emerging with the development of society. To some extent, professional women are the symbol of the progress of gender equality in society. Women's participation in government and corporate decision-making is also increasing. However, professional women have been involved since their birth. The traditional "good wife and good mother" society is no longer suitable for professional women. The public has a new social expectation for working women. This paper takes the reports about working women from 2012 to 2016 in China Women's Daily as the research sample, and uses the content analysis method and text analysis method to analyze the samples. This paper studies the media images of professional women constructed by China Women's newspaper. This paper analyzes the media images of professional women constructed by China Women's newspaper from the point of view of studying the reports of working women in China Women's newspaper. This paper uses the content analysis method to analyze the report, including the layout of the report, the genre of the report, the theme of the report and the occupation of the professional women. The role of professional women and the characteristics of professional women. Using text analysis, select representative reports, from the title, text and other aspects of interpretation and analysis, This paper summarizes the media image of professional women constructed by China Women's newspaper. According to the media image of professional women constructed by China Women's newspaper, it analyzes the characteristics of the media image construction of professional women in China Women's newspaper. Through the above research, we find the positive significance and deficiency of newspaper in the construction of professional female media image, in order to provide reference and reference for the related research in the future.
【学位授予单位】：新疆大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：C913.68;G212

【相似文献】