自目的性和部落主义:消费社会学研究的新范式

发布时间：2018-03-13 06:27

本文选题：消费社会学　切入点：工具主义　出处：《人文杂志》2017年02期 　论文类型：期刊论文

【摘要】：自布迪厄在《区分》一著中把消费行为同阶层的经济资本和文化资本及其相应的惯习联系起来以后,消费行为就被成功地整合到社会分层理论。消费社会学的学科地位得到广泛承认,消费社会学也因此得到迅速发展。布迪厄的成功之处,在于他采纳了工具主义范式和个体主义范式:一方面,他把消费行动看作建构社会地位的一个工具,从而把消费行动联接到社会分层理论(工具主义);另一方面,他把个体当作基本的分析单位,从而使得研究具有可操作性(个体主义)。然而,工具主义范式和个体主义范式却留下了许多解释盲区:它们既无法有效解释那些自成目的的消费行动,也无法解释以群体为单位的群体性、聚众性消费行动。为了克服这些解释盲区,消费社会学可以借鉴“自目的性”范式和“部落主义”范式,从而扩展自己的研究领域。
[Abstract]:Since Bourdieu linked consumer behavior to the economic and cultural capital of the class and its corresponding habits in distinction, Consumer behavior has been successfully integrated into the theory of social stratification. The subject status of consumer sociology has been widely recognized, and consumer sociology has developed rapidly. On the one hand, he regarded consumer action as a tool to construct social status, thus linking consumer action to social stratification theory (instrumentalism; on the other hand, He regarded the individual as the basic unit of analysis, thus making research operational (individualism, however, The instrumentalist paradigm and individualistic paradigm leave many explanation blind spots: they can not effectively explain those self-purpose consumer actions, nor can they explain the collectivity of groups. In order to overcome these blind areas, the sociology of consumption can learn from the paradigm of "self-purpose" and "tribalism" and expand its research field.
【作者单位】：中山大学社会学与人类学学院;
【分类号】：C913.3

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