基于网络视觉文化视角下的表情社交探究

发布时间：2018-03-28 05:34

本文选题：网络表情符号　切入点：网络表情社交　出处：《郑州大学》2017年硕士论文

【摘要】：伴随着数字技术快速发展,无线Wifi、4G流量和有线网络的全球覆盖,智能手机的大量普及,表情符号作为网络视觉文化的一种新的表现形式,近几年来迅速发展、火遍全球。从“语言主因”向“图像主因”的深刻转变反映出我们正在步入“图像时代”,用海德格尔的表述,“世界被把握为图像了”。图像时代下人们的需求发生极大变化,视觉化需求凸显,人们乐于享受更具冲击力和感染力的视觉快感,更渴望表达观点和宣泄情绪,同时归属感需求提升,积极寻求群体间的身份认同。表情社交已经成为人们的一种重要交流方式。作为模拟“在场交流”的多模态话语,其传播优势明显。与纯文字交流相比,表情社交在理性抽象、逻辑关联方面确有不足,但是在提供态度、情感、语态等补充信息方面具有无可比拟的优势。表情社交能更清晰地表达自我情感,拉近交际双方彼此间的距离,甚至会有“一图胜千言”的传神效果,这符合虚拟社交的发展趋势一一有温度的社交体验。论文第一章探究表情社交流行的时代需求,探究受众需求的转变,第二章对“帝吧出征FB”中的经典表情符号进行案例分析,试图阐释表情符号传达的视觉特征,并分别从表层风格和深层特性两方面由表及里进行论述。表层风格中的戏谑化拼贴戏仿、夸张化情绪表达等都为表情社交的解构权威、草根立场等深层特性做了注脚,而表情社交的深层特性由于表层风格的视觉化表现而更加深刻有力。第三章是本论文的创新点和重点,将集合案例对表情符号的建构性进行具体分析,探究其在消解抵抗中的反叛、认同和在议程设置中的离心、共鸣,并将之归纳为表情社交建构全新的话语空间,建构群体间身份认同,建构个性张扬的娱乐精神和建构包容多元的文化形态。最后一章指出表情社交建构的局限性以及相应的优化对策。
[Abstract]:Along with the rapid development of digital technology, wireless Wifi, 4G traffic and cable network global coverage, a lot of popularity of smart mobile phone, emoticons as a new form of network visual culture, rapid development in recent years, the fire all over the world. From the profound change of language the main reason to cause the reflected image "we are entering the" image era ", with Heidegger's statement," the world hold for image ". People's demand for the great changes of the image era, visual demand highlights, people enjoy more impact and appeal of visual pleasure, more eager to express their views and expressing emotion, and a sense of belonging the increased demand, actively seeking groups. Social identity expression has become an important way for people to communicate. As the simulated" multimodal discourse field exchange ", its spread and the pure advantage is obvious. The word expression in social communication, rational abstract, logical relationship is really insufficient, but in providing emotional attitude, has the advantage of voice There is nothing comparable to this supplementary information. Social expression can more clearly express self emotion, communication between the two sides closer to the distance between each other, and even "apictureisworthathousandwords" vivid effect this, in line with the development trend of the virtual social 11 temperature social experience. In the first chapter, the needs of the times on popular social expression, to explore the changing needs of the audience, the second chapter of "Dili classic emoticons to FB" in case analysis, trying to explain the emoticons convey visual features, and discussed respectively from the two aspects of the style and characteristics of the deep surface. The surface from the outside to the inside in the style of a collage and parody, exaggerated emotional expression so as to deconstruct the expression of social authority, grassroots position etc. The deep characteristics of the footnote, while the deep characteristics of social expression due to visual performance surface style and more profound and powerful. The third chapter is the innovation of this paper and the emphasis will set construction case of emoticons for specific analysis, to explore its digestion resistance in rebellion, and identity in the agenda setting in centrifugal, resonance, and induced for expression of social construction of new discourse space, construction of group identity, construct the personality spirit of entertainment and the construction of inclusive multicultural form. The last chapter points out that the construction of social expression and the limitation of the corresponding countermeasures.

【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：C912.1

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