海口市中学生消费行为调查及消费观教育研究

发布时间：2018-04-29 18:53

本文选题：海口市 + 中学生　；参考：《海南大学》2014年硕士论文

【摘要】：海口市作为海南省的省会,是海南省经济相对发达的地区,拥有11.6万的在校中学生。他们思想活跃,敢于创新,对新事物敏感；与国内发达地区的中学生相比,他们又相对保守,资讯落后,敏感于更多的纠结与矛盾中。这样数量庞大、身份特殊、行为特色的中学生构成了独具特色的消费群体。然而,对其消费行为的研究滞后使得海口市中学生消费引导与教育变得茫然。论文研究以海口市中学生作为研究对象,采用问卷调查法、访谈法和文献法等多种方式,对海口市中学生进行了抽样调查,从消费动机、消费决策、消费习惯、消费风格、消费理念、消费结构和消费水平等方面分析了海口市中学生消费行为的特点,并从行为特点总结分析出他们所具有的消费观类型,表现为：第一,理性与非理性消费观并存；第二,节约型与奢侈型消费观并存；第三,从众性与个性化消费观并存；第四,物质性与享受性消费观比重增大。基于调查,论文对不健康消费观的危害进行了分析。根据研究,我们认为影响海口市中学生不健康消费观形成的原因既包括中学生身心发育特点,也包括学校、家庭和社会等因素。因此,论文从学校、家庭、社会、中学生自身等四个方面入手,提出了引导中学生健康消费的合理对策。
[Abstract]:Haikou, as the capital of Hainan Province, is a relatively developed area in Hainan Province, and has 116 thousand middle school students. They are active in thinking, dare to innovate and are sensitive to new things. Compared with middle school students in developed areas, they are relatively conservative, information backward and more sensitive to more entanglements and contradictions. However, the lag in the study of its consumption behavior makes the consumption guidance and education of middle school students in Haikou become vacant.
This paper studies the middle school students in Haikou as the research object, using questionnaire survey, interview and literature methods, and other ways to investigate the middle school students in Haikou, and analyze the consumption behavior of middle school students in Haikou city from the aspects of consumption motivation, consumption decision, consumption habit, consumption style, consumption concept, consumption structure and consumption level. Characteristics, and summarize and analyze the types of consumption view that they have from behavior characteristics: first, rational and irrational consumption view coexist; second, economizing and extravagant consumption view coexist; third, coexistence of conformity and individualized consumption view; fourth, the proportion of material and enjoyment consumption increase. Based on investigation, the thesis is not The harm of healthy consumption concept was analyzed.
According to the study, we believe that the reasons for the formation of the unhealthy consumption concept of middle school students in Haikou include both physical and mental development characteristics of middle school students, but also school, family and society. Therefore, the thesis starts with four aspects, such as school, family, society, and middle school students themselves, and puts forward the reasonable countermeasures to guide the healthy consumption of middle school students.

【学位授予单位】：海南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：C913.5;C913.3

【参考文献】