跨文化交际中的中泰商务礼仪比较研究

发布时间：2018-06-07 23:36

本文选题：跨文化交际 + 礼仪　；参考：《四川师范大学》2017年硕士论文

【摘要】：在全球化的发展趋势下,不同文化背景的人进行有效交际的前提是,不仅要学会外语,还要理解对方的文化,体验文化差异,并且具备一定语言能力和跨文化交际能力。不同文化背景的人会有不同的世界观和价值观,所以在交往之间难免会遇到矛盾和冲突。为了避免矛盾和冲突,必须先研究不同的文化及其内涵,从而提出解决问题的方法。由于全球化的不断发展,在其他国家更多的商业机会和利润等着被开发。这不只意味着国际商务活动会越来越多,不同文化背景的人之间的经济合作越来越频繁,而且也会有更多来自其他国家的竞争对手参与商务竞争。因此,对文化差异的熟悉了解和高度接受能帮你在商务合作中更占优势,也有助于高效地交流和更多的成功。国际谈判的另一个成功途径,面对跨文化交际中的新环境和挑战时,每国际公司都应该考虑到礼仪因素。商务礼仪是人们在商务交往中应该遵循的、表达对对方的尊重的行为准则。在跨文化交往之中,来自不同文化背景的人会遵循不同的商务礼仪。这些差异有时会产生问题,甚至产生误解和冲突。为了进行有效的交际,有必要理解和克服商务礼仪中存在的差异。本文从跨文化视角,以对比分析的方法,指出了中泰商务礼仪的相同和不同之处,并通过中泰商务礼仪差异指出所导致的问题。然后从跨文化交际中找出影响中泰商务礼仪的因素。在国际商务中,一个国家的商务礼仪有时会变成另一个国家的不当行为。因为商务礼仪差异导致的问题,作者最后指出了如何避免商务来往中的误解。
[Abstract]:In the trend of globalization, the premise of effective communication among people from different cultural backgrounds is not only to learn a foreign language, but also to understand each other's culture, to experience cultural differences, and to have certain language competence and intercultural communicative competence. People from different cultural backgrounds will have different world views and values, so they will inevitably encounter contradictions and conflicts. In order to avoid contradictions and conflicts, we must first study different cultures and their connotations, and then put forward solutions to the problems. As globalization continues to develop, more business opportunities and profits are being exploited in other countries. Not only does this mean more and more international business activity, economic cooperation between people from different cultures is becoming more frequent, but more competitors from other countries will also participate in business competition. Therefore, a better understanding of cultural differences and a high degree of acceptance can help you gain an advantage in business cooperation, and also contribute to efficient communication and greater success. Another successful approach to international negotiation is that every international company should take etiquette into account in the face of new circumstances and challenges in cross-cultural communication. Business etiquette is a code of conduct that people should follow in business contacts to express respect for each other. In cross-cultural communication, people from different cultural backgrounds follow different business etiquette. These differences sometimes cause problems, even misunderstandings and conflicts. In order to communicate effectively, it is necessary to understand and overcome the differences in business etiquette. From the perspective of cross-culture, this paper points out the similarities and differences between Chinese and Thai business etiquette by means of comparative analysis, and points out the problems caused by the differences in business etiquette between China and Thailand. Then we find out the factors that affect the business etiquette in cross-cultural communication. In international business, business etiquette in one country can sometimes become misconduct in another country. Finally, the author points out how to avoid misunderstandings in business dealings because of problems caused by differences in business etiquette.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G04;C912.1

【参考文献】